3 Essential Shopify Tips for Businesses

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Are you designing a website for your business on Shopify or are hoping to make improvements to your current website on this platform? Having a Shopify website can be a great way to take your brand digital so that you can make profits through an eCommerce store.

But before designing a Shopify store or website, you need to test certain variations of landing pages by gaining customer insight, conversion rate and sales. In this context, a Shopify split testing helps, as two different pages are put to test on certain parameters. And, with the use of “TridentAB” testing tools, you can find out which page layout fares better in driving more traffic.

For some tips that can help you optimize your Shopify website and you can hire Melbourne Shopify Design Agency, keep reading. In this guide, we will go over some Shopify tips that you can use to take your website to the next level this year.

1. Make Mobile-Friendly a Priority

When working on website design for your Shopify store, you want to make sure that you are making mobile-friendly capabilities a key priority. In today’s digital world, shoppers are using their mobile devices to shop online more than ever before. For this reason, you need to make sure that your website not only looks great on every kind of device but that it also allows for seamless navigation and function.

If you fail to make your site mobile-friendly, you risk losing tons of potential sales and customers. Even if your site is merely inconvenient to navigate on mobile, you risk site abandonment. For example, if your website pages are taking too long to load via mobile device, it is likely that an online user will abandon your site and seek out other options – meaning that you are losing potential business to your competitors.

You can make your website mobile-friendly by selecting a theme that works with many devices and also making sure that you are using minimal text and images to make the focus areas of your site clear. You want to make sure your web pages load quickly and clearly across many device types for the best results.

Apart from the aspect of mobile-friendliness, you also need to think about web visitor engagement, increase store conversions, boost cart value, minimize shopping cart abandonment and rope-in more subscribers. This is only possible when you’ve partnered with a technology geek like “Tada” that can help you with custom designed popup Apps and small business marketing apps that primarily helps in decreasing cart abandonment, when any customer buys a product from your online store. Moreover, with well-designed email popups, you’re able to retain customers and grow leads.

2. Invest in Good Images

For today’s online shopper, the quality of the images not only of your branding and marketing content but also your product photos is incredibly important. Online shoppers are swayed by quality branding, which works to reflect the quality of your products. Also, they want clear product photos that allow them to get a good idea of the products you are selling.

Investing in quality photos by working with a professional photographer can seriously pay off and you can use these images for your social media channels, marketing campaigns, and more as well.

3. Learn SEO Basics

A great way to not only improve the quality of your website but your overall online presence is to integrate SEO best practices into your Shopify website. Not only will these updates make your site more user-friendly, but they will also improve your ranking on search engines, allowing more online searchers to find your brand and explore your site. You can work with a Shopify agency to learn more.