If you are looking to boost your brand awareness and reach millions of people in a successful marketing campaign, then looking into Las Vegas billboards might be a great option for you. Las Vegas is one of the most famous cities in the United States and is well known for its flashy lights, and saturation of OOH media. If you have been wondering about the benefits of advertising in Sin City, here is everything you need to know!
Why OOH Media?
The world of marketing is a wild and fast-paced world that is competitive. Companies are constantly looking for ways to reach their target audiences and make an impact. With the advancements in technology that have given rise to things like internet ads, social media influencers, and more, you may be wondering if OOH is still valid?
OOH, or out-of-home, media is one of the most reliable forms of marketing and despite being one of the oldest, continues to be a valid choice for brands seeking to spread awareness and establish validity. The reason that this kind of marketing has stood the test of time is in its simplicity. OOH media itself has a wide variety of options to choose from when building a campaign. The most famous of these is the billboard.
Any kind of outdoor advertisement that people can interact with can be considered OOH media. While billboards are going to be the most well-known and popular, there are forms of OOH media like taxi cab and gas pump advertisements, or bus shelter panel advertisements. These pieces of media are uniquely designed to be placed in highly trafficked areas and grab people’s attention. One of the reasons that OOH media is still so reliable despite the advances in technology and communication, is because it’s cost-effective, and low maintenance.
Once a billboard advertisement has been placed, it passively interacts with millions of potential customers. Not only this but the most loved and trusted brands in the world have used OOH media for their marketing campaigns. This allows OOH media to help establish brand validity, as it’s considered a trusted form of marketing.
There are a couple of very important factors when planning out an effective OOH media campaign. One of the most important is what is known as circulation, and this refers to the number of people that will interact with your advertisements. The more people that you can get your brand in front of, the more successful your marketing campaign will be. When it comes to cities that have incredibly high amounts of foot traffic and are well known for their eye-catching advertisements, few can compare to Las Vegas.
The Vegas strip is famous for its rich, eye-catching lights, colors, and dazzling displays. Not only that, but if you put your brand on the strip, you will be sharing spaces with some of the most well-known brands in the world.
How Much Does a Las Vegas Billboard Cost?
One factor you always have to take into consideration is always going to be your budget. Marketing campaign budgets are rarely limitless, and while OOH media is cost-effective, it’s not exactly inexpensive. The major benefit that makes it cost effective is that OOH media can reach millions of people within a single marketing campaign with little to no maintenance. There is little to no maintenance past choosing and placing your designs.
Costs are always going to be based on the total time of the campaign, the estimated number of impressions, and the median CPM. The higher the estimated number of impressions, the higher the medium CPM. Once you have your CPM, you can then find the total cost by multiplying it by the number of days for the duration of the campaign.
As you might expect, the more circulation in an area, the higher the premium on the billboard. But traffic isn’t the only factor that can affect the price. There are different kinds of OOH media that can have an impact on the budget of your marketing campaign.
Traditional billboards have an average cost of 5.42 thousand dollars per four-week campaign, whereas digital billboards have an average cost of 3.87 thousand dollars. The most important thing to take into consideration isn’t the bottom line average cost, but the number of impressions. With a traditional billboard, you have a much higher median impression, than with a digital, which creates a higher CPM for digital billboards. The reason why digital billboards will have a higher CPM is that digital billboards have a higher impact on potential customers.
Using billboards in Las Vegas is a great way to experience a successful OOH media campaign. With flexible options on location and style of advertising, you can successfully advertise on the strip in Las Vegas, stay within your budget, and experience the brand awareness and recognition that you are after.