Companies spend billions of dollars on R&D to manufacture the best product that fulfills consumer needs. However, even the best products fail to capture the audience’s attention if the brand is not using a perfect marketing strategy.
Digital media enable marketers to use various tools to promote their products or services.
Animated videos have become one of the most effective tools marketers use to capture the audience’s attention.
Animated videos help businesses to communicate with viewers and explain the features of their products, and they also use them to show their brand personality. If your objective is to promote your product or explain an idea, use animated video to convey your message to the audience.
It gives your Brand a Competitive Edge
Digital marketing is changing rapidly, becoming one of the most competitive marketplaces. It makes marketers’ jobs challenging; they need to think of new ways to stay ahead of the competition.
Businesses incorporate animated videos in their marketing strategy to create brand awareness and help the audience understand their product.
Enhance Conversion Rates
Animated videos engage your audience; they influence consumer buying behavior and convince them to purchase your product or service. It will increase your profits. According to a recent study, incorporating animated video on a website’s landing page can increase the conversion rate by 80%.
Animated videos help you in achieving your marketing objectives. You can promote any product or service by using these videos.
Increase Audience Engagement
People love to watch videos on a daily basis. Various studies have revealed that internet users spend one-third of their online time watching videos. In this digital world, it is essential to engage with customers as it is the first phase in the consumer buying journey.
Use visually appealing animated videos to deliver your message effectively to the audience. Undoubtedly, animated videos are one of the best ways to connect with the audience as it helps explain the information with creative visuals.
Enhance SEO Rankings
Google focuses on video content. Incorporate animated videos on your website to enhance your SEO, increasing your webpage rankings and visibility on google searches. The audience will visit your website, boosting your conversion rate.
The algorithm of Google considers the time users stay on your webpage for search rankings. That is why businesses use animated videos to enrich their marketing.
Highlight Key Features of your Product
If your audience doesn’t understand the benefits of your product, they won’t buy it. Animated videos help explain your product’s benefits and unique selling proposition with creative visuals.
Animated videos are ideal for storytelling. It builds viewers’ interest in your brand. You can use an animated video of 90 to 120 seconds showing how your product or service fulfills the audience’s needs.
Promote your product by using animated videos, and these videos are very much effective in highlighting the features of the product. Moreover, you can explain the benefits of your products by incorporating visually appealing animated videos.
You might be wondering about the video animation cost. Video animation costs between $10,000 to $15,000 for a 90 seconds’ video.
It is Cost Effective Marketing Tool
If you have budget constrain, opt for an animated video, it gives your video a fresher look, and you don’t need to update it frequently. Animated videos are budget-friendly, whereas live-action videos require heavy budgets for actors, sets, and decorations. You don’t need these things in animated video production.
An animated video helps to explain complex concepts in an easy-to-understand way. Moreover, it saves your time, and you can deliver your message in sixty to ninety seconds of video.
Compared with live-action videos, animation does not highlight any particular race, age, or nationality.
The internet has become a global marketplace. Thus, as a marketer, your video needs to appeal to the audience irrespective of nationality or race.
Increase your Reach on Social Networks
Every business wants to increase its customer base and deliver its brand message to the masses to enhance its sales. Social media platforms like Instagram, Twitter, and Facebook allow businesses to deliver their promotional message globally to millions of people.
So, use animated video, and highlight the benefits of your product or services in a fun and engaging way.
Use Animated Videos to Enrich your Brand Image
Marketers use animated videos because it helps in building their organization’s brand image. It allows companies to incorporate color schemes, logos, and pictures into a video. You can use animated videos to create brand icons and themes.
It Adds Emotion to Your Message
Animated videos are one of the most effective marketing tools, incorporating emotion with storytelling. These videos include visually appealing characters and stories that capture the audience’s attention.
The voiceover, music, story, and visuals help viewers engagingly understand your message. Undoubtedly, animated video is one of the most effective tools that help engage the viewers personally.
Animation helps in Building Brand Identity
Animated videos help businesses in creating a brand identity. However, the internet competition is increasing daily, and it has become challenging for marketers to think of innovative ways to capture audiences’ attention.
Some businesses use testimonials and uninspiring demonstration videos, but animation can spice up your video to the next level. Animated videos are creative; that’s why viewers love to watch them.
In this digital age, marketers use various tools to enrich their marketing. Nowadays, companies use animated videos to highlight the features of their product and deliver their brand’s message more effectively. Viewers prefer to watch these videos because it explains complex concepts in an easy-to-digest and engaging way.
In this blog, we have discussed the benefits of using animated videos for businesses.
So, if you are not using animated videos in your marketing strategy, you are missing an opportunity to deliver your brand message to the new customer segments.
It is the right time to invest in animated video marketing as it gives your brand a competitive edge.
If you are looking for the best animation studios in California to outsource your video animation projects, you can hire BuzzFlick. They have created compelling videos for their clients that help them achieve their business objectives.