You have a solid idea for a product that solves a critical problem that plenty of consumers have been searching for an answer to.
But if you build it, it does not mean that they (your prospective customers) will come.
Fortunately, entrepreneurs, including online business owners, have a few available tools to promote products or services.
This includes SEO or search engine optimization.
Podcast for online business highlights the importance of SEO
Having a great product or service does not necessarily guarantee success for your business. You have to put your product out there for the right people to find.
If you listen to SEOLeverage Podcast about SEO and more, you will hear about the different ways you can promote your product or service online. To someone who is a novice to SEO, listening to the podcast highlights can be overwhelming. Things can get more complicated when you hear about the latest industry updates, from Google ads remarketing strategies to improving user experience.
Don’t let search marketing topics like linkbuilding and site optimization confuse you. SEO expert and podcast host Gert Mellak shares the idea that search engine optimization can help a business to attract qualified users. And as such, you should not be afraid to wade its waters.
Google and other search engines may update their algorithms, but in the end, if you cover the basics and stick to your goal of driving traffic to your website via search marketing, you can get consistent results.
SEO basics for small businesses
Get your foundations right, and you have won half the battle. Consider this an introduction of the topic of SEO for small businesses. Learning and mastering these concepts can go a long way, especially in helping your business to attract qualified buyers.
Make your website easy to navigate
It is not enough to drive traffic to your website via search marketing. Beyond that, online business owners should strive to make people stay and look around and check what their companies have to offer.
That can be a tough ask for visitors to your website if they can’t find what they are looking for on your website.
To make things easier for visitors to your website, you need to make your website easy to navigate.
Start by making sure that important pages like your about us, products or services, and blog pages are linked to your homepage.
And as you add more pages and content to your website, you and your team should make it a habit to create a logical structure.
There are a few important things to remember here. First, try to keep it clean and avoid making things too messy for website visitors.
Second, your website structure should flow logically, highlighting important pages and removing the unnecessary.
Remove broken links and pages
Broken pages and links are fairly common, even in websites that are maintained frequently.
But why should you prune off these pages and links? Imagine yourself visiting an interesting website and clicking on different links, only to find that these are not working.
Most likely, you’ll feel frustrated because you can’t access the pages you want to visit. The same thing can apply to the visitors to your website
Broken links can also undermine your SEO efforts, especially when a link points to a dead page.
Keep your website in order by performing regular audits to find 404 errors, deleted pages and links, and misspelled URLs.
For backlinks, make sure that these point to the appropriate pages.
Craft unique meta titles and descriptions
The primary purpose of a meta title is to tell search engines and searchers what a specific web page is all about.
On the other hand, a meta description is important for a website because it provides users and search engines a brief summary of a web page’s content.
Both are critical for increasing click-through rates or CTR and can contribute to your website’s ranking on search engines.
As much as possible, you should write unique meta titles and descriptions for most of your website’s pages, making sure that you follow the recommended character count for both.
Meta titles and descriptions can also contain the keywords you are trying to rank for. However, do not put the keywords in for the sake of putting these in.
Optimize your content
You need content to inform and convince prospective clients. But not just any type of content will do.
Search engines like Google also look at your content to determine whether these are helpful to searchers or not.
But how exactly do you optimize your content? Here are a few helpful tips that you typically hear from a podcast for online business.
Make sure that you have content for most of your pages
The actual length will vary from one page to another. However, all your pages should have, at a minimum, 100 to 200 words.
Use the appropriate headers
All pages should have a headline or H1. Your headline serves both as the title of your page and informs site visitors of what that page is about.
For longer copies, consider using subheads (h2 to h6). Subheads provide a logical structure to your content, making it easier for your site visitors to read your content.
Be prudent with your use of keywords
You can use the keywords you are targeting in writing your copy. However, do not attempt to stuff your copy with keywords, especially those not related to your page’s intent.
Invest time and effort toward linkbuilding
Linkbuilding can be daunting, especially if you have little to no experience.
However, linkbuilding is a crucial SEO practice that can help you reap solid returns for your investment of time and effort.
Traffic to your website is directly related to the quantity and quality of your backlinks.
Although there are several more advanced strategies, there are strategies that you can do on your own.
Start by reaching out to media outlets (both online and offline) to generate positive press (and backlinks) for your fledgling business.
You may also want to link up to other online business owners, including your suppliers.
You may also want to look at your competitors’ backlinks to see how they drive traffic to a website via search marketing.
Beyond the basics
These SEO basics can help your growing business to attract qualified customers.
Once you have established a solid SEO foundation, you may want to keep tabs on the latest developments by listening to a podcast for online business, reading articles, and watching videos from experts.
From the different SEO basic strategies mentioned earlier, you may want to try your hand on a few other things that can help your business attract qualified leads. These include optimizing site speed and starting a blog for your business.
But whatever new strategy you wish to apply, never lose track of your main goal: attract qualified visitors you can convert to paying customers.
For more tips, strategies, and tips, seek out helpful resources, from SEO podcast for online business owners to industry blogs. Remember, SEO is a continuous process.
And as your business continues to grow, you might want to ask for outside help, especially from a fast-growing SEO agency.