The average American shopper spends over $1,600 a year on clothing, making a clothing business a lucrative venture.
Today, it’s easier than ever to sell clothing to fashionistas, whether that means opening your own boutique or selling your used clothes online. But not everyone is successful at selling clothing.
Use these three pro tips for selling clothes to attract customers and start earning more money.
1. Start With a High-Quality Selection of Clothes
Here’s the truth: if people wanted old, low-quality clothes, they can likely already find some in the bottom of their closet.
To be a pro at selling clothes, you must offer high-quality items. In many cases, it’s best to choose on-trend fashions that capture the most current styles, without looking cheap.
In other cases, mainstream trends may not matter, and you may choose to cater to a specific niche instead.
Either way, it’s important to not overlook the quality of the clothes. Whether you’re selling thrifted items or wholesale new clothing, look at the condition and material to make sure the items are wearable for your customers.
2. Style and Show Off Your Clothes
Some clothes have hanger appeal, while others don’t. That’s where styling skills come in handy.
If you sell clothing in a boutique, use mannequins to show off your clothes. You can also group items that can be worn together in the same area. That way, customers can easily visualize outfit ideas.
For online shops, always use high-quality photos that show the details of your clothes. When possible, style them on a live model, creating outfits that offer inspiration for how to wear the garments.
3. Choose Prices Wisely
Do market research to help you understand what customers will realistically pay for your clothing.
If your brand has a solid reputation, people may be willing to shell out more money to buy your clothes. But if you’re just starting out, you may not be able to mark up your clothes as much as you’d like without turning off potential customers.
While building your customer base initially, run a clothing sale or offer discounts to encourage more people to buy.
Feel free to charge a bit more for unique garments or items made of special materials like cashmere. But keep in mind that people are still learning about you and your store. As you earn more trust among your customers, you may be able to get away with pricing clothing higher.
With all that said, it’s also crucial to factor in all the costs of selling clothes, from shipping fees to renting storage space for inventory. Your business model must still allow you to make a profit, even after paying any expenses.
Start Selling Clothing Like a Pro
Whether you have clothes to sell after a closet clean-out, or you’re setting up your own store or boutique, selling clothing can be lucrative yet difficult.
With these three essential tips, you can attract customers ready to buy and start earning money for your clothes.
For more advice and inspiration, read our latest fashion and business articles!