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5 Local SEO Tips Every Small Business Should Know

After making a local search online, how many users do you think visit that store in-person soon after?

If you guess almost everyone (88%), then you’d be right!

For that reason, it’s crucial to optimize your business for local searches. Without local SEO, your business could be missing out on valuable customers. Now that it’s 2022, you need to know the best local SEO tips to remain competitive and be successful.

Read on to learn our top five local SEO tips to help you thrive throughout the new year.

  1. Create a Google Business Profile

If you want to rank high on Google, then you’ll need to take advantage of what Google has to offer. Before 2021, that meant creating a Google My Business page. Now, that means creating a Business Profile.

This new feature works in a similar way as Google My Business. In a nutshell, you’ll have control over the details a user sees about your business. This includes your address, contact info, and store hours.

All this establishes your local SEO efforts. Now, when a user types in your local

  1. Always Have a Location Page

Your website should always have at least one specific location page. This ‘contact’ page should have your address and contact details. If you can, you should add in a map and descriptions of your physical store.

Do you have more than one location? If so, then add more than one location page to your site!

  1. Create Local Content

When thinking of how to boost your local SEO status, you need to consider creating local content. This content should center around the type of product or service you offer. It should also cater to locals whenever possible.

  1. Encourage Reviews

They provide potential customers with trusted, honest feedback about your business. They also legitimize your company and help others make informed choices.

If you want to boost your local SEO, focus on encouraging reviews. You can do this by asking former customers for reviews in exchange for discounts. You might even offer a free product in exchange for honest feedback.

  1. Participate in Your Local Community

How often do you attend community events in the name of your business? Do you donate or attend fundraisers?

Participating in your local community gives you a great local rep. It could even land you in a newspaper article or two. So, get involved and improve your local SEO at the same time.

Use These Local SEO Tips to Thrive in 2022

These local SEO tips are only the tip of the iceberg. They hardly scratch the surface when it comes to the latest marketing tactics. That’s because SEO methods are always evolving, and you need to stay on top of your game to compete with the best.

The good news is that you’re in a great place to keep on track with the latest marketing trends. Head over to our main blog page now to see more of our favorite articles.

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