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5 Social Media Marketing Trends to Keep an Eye on in 2022

Consumers spend upwards of 15% of their time on social media every day. This makes social media marketing an essential part of your business’s overall marketing strategy.

If you’re looking for new brand-building methods, you’re not going to want to miss out on these social media marketing trends.

Check out these trends below and get ready to revamp your social media marketing plan for 2022!

  1. Collaborate with Influencers

With the world of influencers growing, one of the strongest social media marketing strategies to put in place is collaborating with influencers. It’s essential to find the right influencers.

This is because they need to show genuine interest in search marketing company your services and products.

The primary benefit of working with influencers is you’ll have access to their followers. This can be valuable to companies that don’t have as large of an online presence as some of their competitors.

  1. More Importance Placed on Personalization

The more personalized experiences a customer has with your business, the better. Consumers want to know that you take them into account when sending emails or personalizing the page they see when they visit your website.

Your social media marketing strategy should take advantage of using cookies. These cookies will suggest a potential purchase for the customer based on past searches and purchases.

  1. User-Generated Content

The days of consumers trusting reviews about products written by the company itself are gone. People want to see that others out there love your company’s products and services.

Therefore the use of user-generated content is essential.

Ensure that as you implement UGC into your other forms of content, you keep follower engagement in mind. The more people you get to interact with your content, the higher the chances that you’ll increase website traffic.

  1. Increase in Video Content

A well-put-together video can push your business above competitors. Consumers’ attention spans aren’t as long as they used to be, and because of this, content that isn’t captivating can quickly get scrolled past.

But, a video is a helpful way of quickly delivering information without taking too much of the viewer’s time. You can even go one step further and use video to show potential customers what their shopping experience would be like if they choose to buy from you.

  1. Augmented Reality

Who doesn’t enjoy getting to try on a nail color or piece of clothing before committing to buy it? Customers can do just that if you decide to make augmented reality a part of your 2022 business marketing plan.

Providing customers with an augmented reality experience increases the number of times they’ll buy from your business and improves their overall shopping experience.

But, to pull off augmented reality, you’ve got to have the skills to create a seamless social media marketing plan. Not sure how to do this?

Social Media Marketing Trends to Watch Out For

Several social media marketing trends will emerge in the new year, and we’ve named a couple of them for you. Your company should consider increasing the amount of video content they produce, and perhaps sprinkling in a bit of augmented reality.

Want more information on this topic? Check out some of the other posts in this section.

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