A massive 40% of US adults say they use Instagram, so it’s no surprise that companies are paying attention and thinking of ways to tap into this huge market. However, using Instagram for business isn’t just about making sales, it also offers the chance to boost your brand awareness and find new audiences.
But, competition for customers is fierce on social media, so how can your company rise above the noise and get noticed? The good news is that you can use some tried and tested techniques to become an online Instagram hit.
Read on for some helpful hints to stand out from the crowd on Instagram.
- Optimize Your Profile
A business account gives you extra features and allows you to sell on the platform, but to make the right impression you need to focus on your business profile. Your bio should contain all your contact information, and use the tone you want to convey to your customers.
Your bio is also the only area in Instagram where you can place a clickable link so make sure this goes to a high-quality page on your website.
- Decide on Your Branding
Your profile picture could be your logo, and you also need to make sure your posts have consistent branding throughout your Instagram account. This allows customers to instantly recognize your work. You can also look for tips on starting an Insta blog as you can use this to post great content that fits with your brand messaging.
- Have a Posting Schedule
One of the most important aspects of content marketing is to deliver information when your audience expects to see a post. They can then log on and look out for new content at specific times. This means they are more likely to view your post and take action.
- Learn How to Use Hashtags
Digital marketing allows you to reach large numbers of your target audience immediately. An excellent way to do this on Instagram is to use relevant hashtags that help the platform categorize your posts. When people use those terms to find content, they can then discover your posts and make a purchase.
- Talk to Your Audience
Social media marketing is not about making constant sales pitches to consumers who are already targeted by multiple advertisements every day. The best way to sell is to build a relationship so the customer values your opinion and sees you as an industry authority. When it comes to making a purchase, they will then be more likely to buy from you than another company.
Therefore, it’s important to open a two-way dialogue and let people know you are listening to their opinions.
Start Using Instagram for Business Today
Using Instagram for business can be both lucrative and a lot of fun. You can connect with your customers, build a bond, and become their go-to company when they are looking for your type of products or services. Remember to be authentic and try to bring value to the conversation. Before long, you could have thousands of loyal followers.
Before you start building your Instagram audience, be sure to check out some more great posts in our Business section before you go.
Passionate Writer, Blogger and Amazon Affiliate Expert since 2014.