Automation of processes can have tons of benefits for a small business. There is higher efficiency in the completion of tasks. It cuts down on the time it would take to finish jobs that would take days or hours.
With automation, there is streamlining of work processes leading to higher productivity. Yet, the concern for small businesses is the cost of investing in such tools.
It is true that in the initial stage it may be a bit high, depending on the technologies. But, a long-term look at the savings will provide a clearer picture of the ROI.
Our article explores how automation is transforming small businesses.
1. Higher Efficiency in Processes
Let us take the example of a software development cycle. There are a lot of processes that go into ensuring the quality of the final product. Many teams come together to ensure successful end-to-end testing. Now imagine if the company was depending on manual processes.
Without a doubt, it would be time-consuming. A business would have to hire enough people to handle the tasks. The work can be repetitive and mundane. Boredom and inattention to detail can lead to costly mistakes.
With automation testing software, the teams turn over some jobs to the machines. All the testing teams need to do is develop the necessary test scripts. The software testing tools then take over. The testers can cover wider test areas.
Results are accurate, reliable, and replicable across many test cases. End-to-end testing can occur in a shorter time. By taking over the mundane tasks, teams can concentrate on other core areas.
2. Automation Saves Time and Money
A small business needs any measures that allow it to save money. As we have stated above, some may argue that automation is expensive. But is it?
Let’s go back to the example above of software development and end-to-end testing. If the company has to hire teams to handle the work, there are several factors to consider.
- The company must recruit enough people to run the process.
- Whoever they onboard must have professional qualifications. That means salary expectations may be a bit high.
- HR must consider the implications of full-time staff. Apart from salaries, there are other expenses. These include insurance, medical, benefits, and office infrastructure.
Now, calculate all the costs on an annual basis. It becomes clear that the costs are astronomical. Automation reduces the number of people you need in the software development team.
There are fewer human errors, which can be costly. By cutting down on the developmental time, It can push products into the markets faster.
And here is the good news. There are tons of free automation tools available online. Now compare this with the points mentioned above. The difference is day and night when we look at the money saved by implementing automation,
3. Marketing Automation for Better Reach and Visibility
Small businesses compete with more established ones for a limited customer base. Marketing automation helps with so many functionalities.
Like in the example above, automation results in higher efficiency and time-saving. The marketing team can concentrate their efforts on other strategies. Strategies that will help them increase brand visibility.
Automation gives access to many channels or tools of communication. These include emails, websites, and social media.
Leads generation and capturing are easy with CRM tools. And, AI software like chatbots is fantastic for customer care and conversational marketing.
Free marketing software includes HubSpot Marketing, Mailchimp, and Zoho Campaigns.
4. Ability to Deliver Personalized Experiences
Do you find that you gravitate more towards small businesses or startups? There could be a part of you that wants to support such. But, you go there because, in the end, you feel the brands value you more. Big corporations come across as faceless entities.
Small businesses must invest time and effort to personalize service or product offering. And automation will play a significant role here. How you may ask?
- Automation takes up mundane, repetitive tasks. The result is that staff can concentrate more on the customers.
- Automation like chatbots will give prompt responses to customer queries. No more long waits before addressing customer concerns.
- Technologies like AI bots can provide product recommendations. The customers feel like you care for them and have taken the time to learn what they like.
- Data-driven insights from the technologies help with better decision-making. Take the example of using such insights for better targeting of marketing communication. It helps avoid time you would waste sending messages to those who are not likely to read it.
5. Automation in Recruiting
Attracting and retaining the right talent is a challenge for many businesses. The cost of hiring and onboarding one employee is over $4,000. Now imagine how frustrating it can be to hire the wrong people. AI recruiting platforms are a game-changer for HR departments.
The tools help the automation of some of the tasks. Like in the case above it frees up the teams from repetitive manual work. There is less bias or human judgment in the hiring process. The tools determine the best fit based on qualifications rather than subjective opinions.
The candidate’s race, gender, sexual orientation, or religious affiliations does not matter. The tools help increase diversity and inclusivity in the hiring process.
Automation can transform a small business in so many ways. There is higher efficiency in the processes and better-streamlining workflows. Automation takes care of mundane repetitive tasks. It frees up the team to take care of other processes that need their attention.
The company saves on time and money in the workflows. The teams can also enjoy higher productivity by letting go of mundane tasks. It can be a boost to morale amongst employees. The result will be an improvement in productivity within the organization.
What about the cost factor of automation? Well, as we have said above, the small business owner does not need to spend tons of cash.
There are tons of free resources online. Such provide effective solutions without spending a cent. You get basic functionalities that can help run the business. And, the more you grow, the more you can invest in other technologies.
Passionate Writer, Blogger and Amazon Affiliate Expert since 2014.