7 Steps to Turn Your App Idea Into Reality
There are millions of apps available on the iOS App Store and on Google Play Store. Many of those are exceptional apps, and many are truly terrible. Regardless, there’s a lot of competition out there.
So, if you’ve got an incredible app idea then how do you turn that into a reality and join the ranks of downloaded apps? You’ve come to the right place.
It all starts with good app organization ideas. But it also takes some hard work and these seven crucial steps to make it a reality.
1. Target an Audience Who Will Love Your App
You might think that your app is for everyone, but that’s never the case. The most important first step of new app ideas is defining your target audience. This should be a very specific audience, not something broad like ‘homeowners’.
For your app to be successful, it needs to solve a problem for its intended users. In order for that to happen, you need to have an in-depth insight into those users so that you can figure out how to solve the problem. Define demographics such as age, gender, ethnicity, etc.
Then, you’ll need to conduct thorough market research. At this phase, it’s important not to be married to your idea.
Market research is all about finding out whether there is actually a problem to solve, and how the audience would like it solved. You may find that your app needs to change a bit to meet this.
2. Clearly Define Features
Now that you have a clearly defined audience and all of the data from market research, you can create a full feature list. You may find that some of your original ideas need to be tweaked to better match the preferences of your audience, and that’s okay.
A successful app is not about what you want, it’s about what your audience wants. Draw up a product requirement document that defines the features, the unique value proposition, etc.
Remember, whenever you share this feature list with other people, for example, designers or prospective investors, you should ensure that they first sign an NDA. You can never be too safe in protecting your mobile app ideas.
3. Identify How You’re Going to Make Money
It’s easier to come up with cool app ideas than to figure out how to make money from those cool apps. This is the main reason why most people want to develop an app and is certainly one of the biggest bonuses.
There are a couple of monetization strategies to choose from, so you’ll need to define what works best for your app, audience, and the market. A paid app isn’t very successful these days. But you could have a premium option with a subscription fee, in-app ads, or sponsorship.
4. Create an App Flowchart and Wireframe
The next step in your app design ideas process is to create a flowchart and then a wireframe. A flowchart is a diagram that demonstrates the sequence that app users will undertake when using your app to execute a task or navigate the app.
Try to make your flowchart as detailed as possible with each tab, icon, and click/swipe behavior possible. To assist you with this, there are flowchart software tools that make it a bit easier.
You will need to design a wireframe next, and this is a more static design that explores the various possibilities of designing a single page. It includes all the details about the placement of text, buttons, and images on a page.
5. Reach Out to Developers
Now that you’ve completed most of the groundwork you need to find the perfect development partner to create the local app design. You should take your time doing this because it is a make-or-break part of your journey.
Expertise and transparency are the two greatest metrics when looking for the ideal developer. Try to look for a specialized developer and make sure you get all of the estimated costs so that you can compare prices and budget correctly.
6. Build an MVP
A minimum viable product is a real secret to success and an integral step of creating your app that you shouldn’t skip out on. This is the first version of your app with all the features that are absolutely necessary. The bonus features won’t be added on this version, but rather on later models.
The MVP should not be a low-quality version, but rather focus on the core offerings rather than the fancy and frilly features. The standard should still be excellent.
This saves you time and money on developing unnecessary features.
7. Launch, Test, Revise
Now it’s time to launch the app on the platform of your choosing (Play Store, App Store, or both). You need to get the app out into the world with significant marketing efforts that utilize both content and social media marketing.
When you have some downloads it’s vital that you collect feedback from users so that you can revise any features or additions in later versions. This is an ongoing, thrilling process and you should always be testing and revising your app to make sure you’re offering users exactly what they want and need.
From App Idea to Download
The most important thing is to make sure that you do all the right market research and audience insights to make sure that your app idea is one that really solves a problem. Refer back to your audience insights at each step and be committed to constant testing and revising to make a truly successful app.
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