in marketing Product publicity “Business Advertising Signs” ทำป้าย is one of the methods of promotion that has a huge impact on consumers because “Advertising Signs” is a widely used medium. Reach a wide and clear target audience The easiest example is “Advertising Signs” on expressways or high-rise buildings, large signs, prominent letters that catch the eye. Of course, through the eyes of tens of thousands of people every day. Politician’s campaign sign When does the election season come? Signs suggesting applicants overflow the city at that time.
So in conclusion, “Advertising Signs” is a type of media that can provide information about the product. Or introducing other people to know the product through pictures, short, concise, outstanding words for public distribution. Can reach a large group of people And it can be considered as the most widely used advertising media in all circles today.
Benefits of “Advertising Signs”
Have you ever wondered whether There are many different media in advertising. But why do many types of products choose “Advertising Signs” as the top choice? If anyone has this question in their brain. Let’s read this section and you will know that the benefits of advertising are many times more than you think.
1) attracts attention well
If you choose to read messages from these two media. What will you choose to read first? Between the “Advertising Signs” (1.5 meters) and the advertising brochures placed on the table. Of course, if you’re standing within 5 meters, you’ll need to see the “Advertising Signs” first and be able to read the entire message the first time. This is different from the brochures placed at the table. To get the information, you have to walk to pick it up and read it. Therefore, from this it can be concluded that “Advertising Signs” attracts better attention than many other types of media because “Advertising Signs” are large and large letters.
2) Reach a large target audience
If classified as “Advertising Signs”, it would be classified in the category of outdoor advertising media. Both in the form of posters, vinyl, billboards and others, “Advertising Signs” in addition to attracting attention well. It is also free to find a placement that is suitable for the target audience. Therefore, before installing “Advertising Signs”, it is necessary to analyze the target audience, such as car advertisements, if you want to publicize your customers about the latest cars. The basis may have to be a person of status. Already have a car to drive, so this “Advertising Signs” may be attached to a billboard. large expressway in order to see thoroughly in all aspects
3) low cost
Many people wonder if making “Advertising Signs” is really low cost or not. Let me explain further that the investment in making “Advertising Signs” per piece may be more expensive than other media. But if you compare the quality with the quantity that needs to be produced, it can reduce the cost of production. By giving equal benefits, for example, wanting to make the media reach a target audience of 500,000 people, the manufacturer may choose to make a large billboard mounted on a building with regular passing cars, invest 200,000 baht/piece, but make only 2 pieces (using a budget of 400,000 baht) or do Brochure media averaged 2 baht per sheet of 500,000 sheets (using a budget of 1,000,000 baht). It can be seen that with the same target quantity, making “Advertising Signs” can help reduce costs more. And if the label is made of quality materials, it will last longer and be more worthwhile.
Types of “Advertising Signs”
“Advertising Signs” that are commonly seen are small, medium and large, each called differently according to the following format:
1) Large billboards or billboards are along the general road on high-rise buildings, eye-catching intersections.
2) “Advertising Signs”, sidewalks or cut outs are not very large signs. Can be seen at eye level, such as political campaign signs, “Advertising Signs” in front of the shop, etc.
3) Poster (Poster) is a printed media that looks like a single sheet. Printed on various paper sizes Can be pasted in different places
4) “Advertising Signs” on the Internet or Banners are signs/advertising images of various sizes. attached to various websites Internet advertising is popular nowadays. because a lot of people use the internet on popular websites There is direct income from collecting advertising fees. Advertising prices for each website vary depending on the website’s pricing. with from the hundreds to the millions ever
Things to consider before doing “Advertising Signs”
Get to know “Advertising Signs” already. Now let’s look at the elements of “Advertising Signs” that in “Advertising Signs” 1 sheet must have important components. What should we keep in mind?
1) Materials of “Advertising Signs”
“Advertising Signs” (Advertising Signs) come in many forms. There are many types of materials used to make “Advertising Signs” (Advertising Signs). How to choose the material for making “Advertising Signs” is not difficult. First of all, you need to know what kind of “Advertising Signs” we make, do you want them to last for a long time, or not? It will be located inside or outside the building. What is your budget? Since each material has different properties and prices, for example, wood may be cheaper than vinyl cloth signs. But signs made of wood may not be suitable for installation in high places, for example, for other sign materials such as aluminum panels. Acrylic plastic sheet, plastic sheet, etc.
2) Size of “Advertising Signs”
The size of the “Advertising Signs” is very important for making Because it is a factor that affects other parts, for example, if you want to use large “Advertising Signs”, the price will be high as well. because using larger materials The cost of producing other parts will be more expensive, but they have the same advantage: the ability to add more or larger text. including people can see more clearly So no matter the size Before making an order, you should definitely plan and design it first. how much you want people to see Where to set up in order to get “Advertising Signs” at a reasonable price with quality and works well for its intended purpose
3) Text in “Advertising Signs”
Another thing that needs to be taken into account is that the message has to convey what you really want to convey to the audience. It must manage to allocate the area of ”Advertising Signs” with the text that you want to put. in order for the message to come out appropriately. Because if the text is dense, the letters will be smaller. Invisible and unreadable Therefore, the ad text is also a point that should be taken into account.
4) Designing “Advertising Signs”
Nowadays, making “Advertising Signs” is quite convenient. For those with no design background at all, you can hire a design shop to design your ad. called almost complete Both design and produce to be “Advertising Signs” which according to the shop that is already designed “Advertising Signs” (Advertising Signs) is not a concern. Because the group of people who can do these jobs should have a design background and have a good sense of art. I will know what is right and what is not right. But for people who want to make their own “Advertising Signs”, design is extremely important. In principle, there is not much. should focus on creativity can convey good meaning and should be designed to provide information in an orderly, beautiful and clear, both text and
The purpose of making “Advertising Signs” is to publish, publicize, advertise any product or service. so that the recipient can see Therefore, the place used to install “Advertising Signs” must be placed in a position that can be clearly seen by the general public. whether outside or inside the building There should not be anything to obscure the message and substance advertised on the “Advertising Signs”.
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