Around 92% of consumers visit a site for the first time without buying anything, and then most of those people will never return to that brand’s site.
Your business can do something about that with successful digital marketing plans. You can increase website traffic, boost your brand awareness, and reduce your bounce rate with an excellent marketing strategy.
So, how do you make that happen? Keep reading for everything you need to know about the essential digital marketing plans to elevate your business.
Define Your Goals
Before you can jump into creating a successful digital marketing strategy, you need to know what you’re working towards. Once you’ve defined your goals, you’ll be able to curate the path that it’s going to take to reach them.
This is the most important step that many beginners to digital marketing tend to overlook as their eagerness to begin takes center stage.
Do you want to build brand awareness? If so, you’ll need to use tools such as Google Trends to find out more about customer behavior so that you can gently persuade potential customers towards your business.
Do you want to boost your search engine rankings to increase website traffic? Then you need to complex and in-depth SEO strategy based on backlinks, content optimizations, and more.
Or, do you want to increase your social media followers? Well, that will require a whole different approach. You’ll need to track your growth rate and percentage of engaged followers and design a social media campaign based on your findings.
Now you can see how significantly the goals affect the digital marketing strategy. The three examples above are just the tip of the iceberg, too.
Know Your Target Audience
So, you’ve defined your goals and you know what you want to get out of your marketing strategy. In order to create an impactful marketing strategy, you need to identify your target audience and really get to know them.
Another huge mistake that leads to the failure of small businesses and startups is marketing to the wrong audience. Once you understand your demographic, the trends and appeals, and their consumer behavior, you’ll be able to create material that appeals to them.
Create a target persona and then refer back to it with every decision you make at every step along the way.
Develop a Content Marketing Strategy
If your business and website don’t have a blog, start one. If you don’t have social media accounts, set them up. Creating and distributing original content is a powerful aspect of digital marketing. It not only convinces search engines to like you, but consumers will respond well to it too.
Start by doing keyword research to identify strong topics in your niche. This ensures that you’re creating content based on what people want to actually see and read, instead of what you think they want. It is also a great way to optimize your content for best search engine optimization (SEO) practices.
Next, create a content calendar. This calendar will be structured around product releases, promotions that you plan to run, holidays, etc.
Social posting should be a part of your content strategy. If you write a blog post, promote it on all your channels. If you release a new product, build up the hype on social media first.
Consumers trust brands that they know and that they believe to be authentic/ Social media is a fantastic platform to build this trust.
Consider your advertising options depending on what your goals are and which platforms you’re making use of. For example, you may want to run a pay-per-click ad on Facebook over Black Friday?
If your products or business is listed on Amazon, consider working with a full service Amazon agency that will optimize your ads and manage your listing. This way you can focus on other aspects of your business such as your main website.
The type of advertising you use will depend on your goals. For example, you want to increase traffic to your website, consider paid searches.
Increasing the organic traffic to your website is one of the most powerful digital marketing strategies. You’ll see an influx of people on your website who actually want to be there and have the potential to become customers. So, how do you do this? With search engine optimization.
SEO forms the foundation of everything else mentioned in this guide. There are some fundamental SEO tips that you should always employ throughout your digital marketing strategy:
- Pick the right keywords based on searcher intent, relevancy, and volume
- Integrate keywords into your content, adverts, and pages
- Earn good quality backlinks
- Keep up-to-date with the competition
- Create excellent content
- Use videos and images on your site
- Use internal links
- Fix or remove broken links on your site
- Ensure you have a speedy load time
- Optimize for mobile
These are some of the most important SEO practices and while developing your digital marketing strategy you should always refer back to these points.
Are You Ready to Set Your Digital Marketing Plans in Motion
Armed with the knowledge, you’re ready to set your digital marketing plans in motion. The most important thing is defining clear goals and identifying your target market so that you can curate a customized marketing strategy that is bound to succeed.
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