Beauty and cosmetics have the greatest potential to cultivate devoted, devoted customers of any industry. Products for beauty are commonly found in bathroom cabinets all over the world; Every woman (and a lot of men, too!) can achieve the look of “I woke up like this” or the avant-garde “makeup is art you wear on your face” look. apply beauty products on a regular basis.
There is the potential for serious business with a beauty or cosmetics line. But it also means that if you want to get that business for yourself, you’ll need to find a way to stand out from the crowd, get off the shelf at Sephora, and say, “THIS is the lipstick for you!” to your ideal customer.
The beauty aficionados you want to convert into customers will first notice your packaging. They are more likely to try your product at home if the packaging grabs their attention and addresses their needs. If not? On the shelf, it probably sits and gets dusty.
- Choose your brand’s design elements (color, fonts, etc.)
- and gather the information you need to include on your packaging.
- Choose your packaging type. Choose a focal point for your design.
- How to find the right designer for your cosmetics packaging. Start designing.
- Let cosmetics packaging trends inspire you.
Prime before you design
Before beginning the design process for your packaging, there are a few things you should be aware of:
Define your ideal client
It is essential to know who your target audience is when designing. Who are your ideal clients? Are they as enamored with sparkles as they are with boy bands, tween girls? Are these women of color looking for makeup that finally complements their skin tone? Are they men who want soft skin like a baby but are also masculine? What do they look for in a cosmetics brand once you know who they are? What will pique their interest?
Define your brand’s personality
Your identity is just as important as your customer’s identity. What’s your marking? Do you like Urban Decay’s dark and savage look? Classic and straightforward, like Bobbi Brown? Rich (like Dior)? Accessible, similar to Wet n Wild? The design elements that you use in your packaging will be determined by who you are as a brand and the personality that you want to project to your customers.
Define how your ideal customers are purchasing your product.
You should also think about how you will sell it. Do you sell in-store or online? in large retailers or small boutiques? Depending on where you sell your products, your design strategy might change.
Make a mood board for your brand
Before you start designing, making a mood board for your brand is a great idea. Combine images, colors, advertisements, and anything else that you think reflects your brand’s personality; These will serve as sources of motivation throughout the design process.
Take a look at the most recent cosmetics packaging trends for ideas.
If you need some ideas for designing your packaging, this is the best place to start. Once you know what’s hot right now, you can make packaging that speaks to your customers in the right way and addresses what’s important to them right now.
Keep in mind that you want your packaging design to look as current as possible for as long as possible by selecting a style that is both contemporary and on trend at the same time as being timeless and universally appealing.
The following are the current packaging trends in the cosmetics industry:
- Drawings with fine
lines and a lot of detail are a beautiful trend for cosmetics packaging that goes back a long time. Drawings that are hand-made and floral, in particular, work well, whether they are strategically placed in specific areas or cover the entire product. A more geometric, clean, and cool drawing style might be right for you if you want something less feminine but still elegant and detailed. If you want to draw the ingredients you use on your packaging and want to show off what’s inside in a subtle but beautiful way, this trend is perfect for you.
- Extraordinary custom textual styles
The strong textual style pattern we’re seeing no matter how you look at it in visual communication normally reaches out to bundling also. Using distinctive fonts can give your packaging a lot of personality. A handlettered font can be just what you need to stand out from the crowd and express who you are as a brand through typography. People will always remember a distinctive font, whether it has a retro vibe, a bold statement, or a quirky flair.
- Patterns that stand out with loud stripes and wild color combinations:
The bold pattern trend will make your packaging stand out from the competition. Your packaging will stand out from the competition and give your brand a young, confident look when patterns are strategically placed. A recurrent trend that can give your packaging an edge is especially irregular patterns. However, this does not necessitate that your brand be young and boisterous in order to make use of this trend: As long as the colors and shapes are right, abstract patterns can work for any brand.
Passionate Writer, Blogger and Amazon Affiliate Expert since 2014.