An indispensable part of businesses today is a solid web presence. Part of this presence is on search engines and other venues, including YouTube and mobile devices, for example. The goal is to extend your presence through search engine optimisation. A crucial part of this extension is Google Adwords.
What are Google Adwords and Pay-Per-Click?
Before a discussion of specific applications of Adwords and pay-per-click, it’s important to define the two terms. Adwords, developed by Google and now known as Google Ads, is a system where advertisers bid to display brief ads, videos, service offerings, or product listings. Ads are placed either on search engines such as Google Search (Google Search Network) or on videos, mobile apps, or non-search websites (Google Display Network). The pay-per-click billing system is used for both networks.
PPC is a billing system preferred by many advertisers and is the payment system for Google Search Network and Google Display Network. In this system, an advertiser pays a certain amount of money for each click on an advertisement. The formula for PPC is the advertising cost divided by the number of clicks.
In bid-based PPC, the system used by Google Adwords, advertisers sign contracts that allow them to participate in an auction governed by an advertising network. Advertisers set a maximum price they will pay for an ad. Every time a keyword is searched, ads are ranked according to the auction. These bids are managed through automated systems that track millions of keyword searches.
Google Adwords and Small Businesses
Managing PPC is crucial for small businesses. This is particularly true for adwords management Sydney and small businesses in the Sydney area. It’s important to establish upfront the priorities of the business. Such priorities include sales, email solicitation, and account registrations. The Keyword Planner Tool in Google Adwords is a good place to start when it comes to finding the right keywords for your business. Select both general keywords and keywords which correspond more directly to your business. It will take some time and experimentation to find the right keyword combinations which will propel you to the top of search results. In this case, the question is google adwords management Sydney, as the focus is on Google Search Network.
The costs of google adwords management Sydney range from $7 to $30 a click. It’s important to remember that the cost of PPC not only encompasses the click cost but also the management fee paid to the agency which manages ads. Costs rise significantly with a marketing budget, the return on investment expected from the Google Adwords campaign, as well as digital analytics and market research. A significant plus to PPC and Google Adwords is the ability to spend as little or as much as you want.
Google Adwords and Local Businesses
A successful and resourceful google adwords management Sydney is your best bet for the management of a Google Adwords account. Dominance in Google Search is not merely a matter of money spent but also the effective use of funds expended on PPC. Regardless of the size of the local business’s ad expenditure, an effective Google Adwords account is best managed by a local team. This way, changes to a business’s needs based on analytical data can be changed based according to local needs and not the needs of a large remote corporation. Also, the use of a local company to handle the needs of a local business ensures that the advertisements are uniquely tailored to a local audience through the use of select keywords that best fit the nature of your company. An adwords agency Sydney is the company best suited to work in the Sydney suburbs.
Businesses in Sydney need to choose an agency headquartered in Sydney. A local management agency understands the advertising needs and budget of a local business based on the needs of comparable businesses. Getting to the top of a search engine result is the beginning, not the end, of the partnership between a business and its media management company.
Passionate Writer, Blogger and Amazon Affiliate Expert since 2014.