The Google Play app store is a great place for Android phone users to find new apps, but it’s also a landmine of poor quality and low-rated apps. With over two million apps available, how can Android users make sure the ones they download are high quality and worth your time?
If you have recently developed an Android app, and do not know how to get people to download it, this is where app store optimization (ASO) comes in. ASO is the process of optimizing your app’s listing in the app store to improve its visibility and attract more organic downloads.
While there’s no guarantee that your app will achieve top rankings on Google Play, following best practices for ASO can give you a significant advantage over your competitors.
In this guide, we’ll cover the basics of ASO and show you how to optimize your app listing for the Google Play store.
App Store Optimization: Best Practices
Here are some best practices to follow to optimize your app for the app store.
1. Write an Appealing Title and Description
Your app’s title is one of the first things potential users will see in the app store, so it’s important to make it both accurate and appealing. Keep your title short, descriptive, and keyword-rich.
Your app’s description is another key factor in ASO. This is where you have the opportunity to really sell your app and convince users to download it. Write a clear, concise, and keyword-rich description that accurately describes what your app does.
2. Use High-Quality visuals
Visuals are important for any product listing, but they’re especially important in the app store where users can’t try before they buy. Use high-quality, attractive, and relevant visuals in your app store listing to help users understand what your app is about at a glance.
3. Optimize for keywords
Keyword research is an important part of ASO. Identify the keywords that potential users are searching for and make sure your app is optimized for those keywords. Include them in your app’s title, description, and visuals.
4. Keep your app updated
Regularly updating your app is important for two reasons. First, it shows users that you’re actively working on improving your app. Second, each new update provides an opportunity to re-optimize your app store listing with new keywords and visuals.
5. Monitor your app’s performance
Monitoring your app’s performance is essential for ASO. Keep an eye on your app’s download numbers, ratings, and reviews to get a sense of how users are responding to your listing. Use this feedback to improve your listing and attract even more organic downloads.
Google Play App Store Optimization Tips
Now, here are some tips related to optimizing your app specifically for the Google Play App Store.
1. Use Google Play’s Featured Image slot
Google Play offers a featured image slot that can be used to showcase your app’s best assets. Use high-quality visuals and make sure they’re relevant to your app.
2. Take advantage of Google Play’s Promo Video
Google Play allows you to upload a promo video to your app listing. This is a great way to show off your app’s features and benefits in an engaging way.
3. Use Google Play’s Developer Page
You can use the Developer page to list all of your apps and provide links to your website and social media channels. This is a great way to build up your brand and drive traffic to your other apps.
4. Use Google Play’s App Bundles
App bundles allow you to group together related apps and offer them at a discounted price. The main benefit of this is that it can help you increase your average revenue per user (ARPU).
Zara Raza is the Marketing Lead at Sunvera Software. Sunvera is a local software development firm based in Irvine, CA, providing intelligent software solutions for small and mid-sized businesses as well as entrepreneurs and startups.
Passionate Writer, Blogger and Amazon Affiliate Expert since 2014.