How custom stickers can elevate your branding

How custom stickers can elevate your branding

Are you building a brand? Are you unsure how to build one effectively and are looking for some fresh ideas?

We’re here to help. Branding is a massive topic, and it’s easy to get lost trying to understand how to build world-class brands. We want to give you some ideas on how to help elevate your branding – let’s get stuck in!

What exactly is a brand?

To help answer this question, let’s consult the experts. Marty Neumeier, a recognised thought leader in branding, helps us to understand what a brand truly is. He says:

A brand is not a logo. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service, or organization.

So everything about your business or group contributes to the perception of its brand, from how you answer your phone, colours used, your website to your products and of course, the packaging.

And that’s one big area where custom stickers can help – products & packaging. Next, we’ll show you some ideas for using stickers to elevate your brand.

1. Holographic packaging labels

These labels look so good! Printed on rainbow effect material to give them their shine, they give your brand a premium perception for little cost.

2. Customising poly mailers

The silver, pink & black is a stunning combination. First impressions count, and imagine seeing this package arrive on your doorstep. You would only think of good things about the brand you’ve just purchased from. Better yet, for the cost of the silver mailer plus some die-cut stickers, you’ve created the same effect. If you made a mistake on how to put up the sticker on your product for branding you can check Sticker You’s guide on how to remove it.

3. Limited edition stickers

A limited-edition run can bring so much to your brand – the two major ones being scarcity and personalisation. And as they are so small, they’re super low-cost & easy to retro-fit to your packaging. To add an element of personalisation, you could write the customer’s name on the label, much like Starbucks do with their coffee cups.

And there we have it. We understand what a brand is, how we can influence our brand and how to use stickers to elevate your brand.

If you have any questions or comments, please leave them below, and we’ll be happy to help!

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