How the Internet Has Changed the World of Property

The dawn of the digital age ushered in a plethora of revolutionary changes, one of the most profound being the metamorphosis of the property market. No longer confined to the realms of estate agent offices, glossy brochures, or weekend property supplements, the internet has reshaped the ways in which we buy, sell, and interact with property. 

But just how deep does this transformation go?

1. Accessibility and Exposure

Before the advent of the internet, the world of property relied heavily on local exposure. If you wanted to buy a house in a certain area, you’d typically rely on local estate agents and their available listings. 

Today, platforms such as Rightmove, Zoopla, and OnTheMarket have extended the reach of properties, making it possible for someone in Glasgow to view and consider a cottage in Cornwall without leaving their living room. The catchphrase “sell house fast” resonates more than ever because of the heightened exposure properties get online.

2. Virtual Tours and Augmented Reality

The technology wave hasn’t just stopped at property listings. The ability to immerse oneself virtually into a property before even stepping foot into it has become a reality. Virtual tours offer panoramic 360-degree views of properties, allowing potential buyers to ‘walk’ through homes and explore each nook and cranny.

 Augmented reality takes this a step further, enabling users to virtually place furniture or decorations within a property, gauging the aesthetics and suitability of space for their needs.

3. Transparency in Transactions

Opaque dealings and hidden charges were once major pain points in the property world. Today, the internet facilitates transparency in property transactions like never before. 

Websites offer mortgage calculators, stamp duty estimators, and even tools to gauge the potential rental yield of investment properties. Further, online forums and review platforms hold estate agents and property services accountable, ensuring a higher standard of service and integrity in dealings.

4. Democratisation of Property Information

Decades ago, information about property values, historical data, and local area amenities was guarded closely by professionals in the industry. The internet has democratised this information. 

Now, a plethora of websites offer insights into average property prices in specific areas, local school ratings, crime statistics, and more. This empowerment of the common man has shifted the balance of power, ensuring that decisions are better informed and less reliant on third-party inputs.

5. The Rise of Online Estate Agents

Traditional high-street estate agents are finding themselves competing with a new breed—the online estate agent. Companies such as PurpleBricks or eMoov offer fixed fees, undercutting traditional percentage-based commission models. 

Not only do these platforms offer cost savings, but they also boast 24/7 availability, allowing users to book viewings, make offers, or tweak their listings anytime, anywhere.

6. Streamlined Communication

Remember the days of endless phone calls and visits to estate agent offices? The internet has made communication in the property world seamless. 

Whether it’s instant messaging with your agent, signing documents digitally via e-signature platforms, or attending webinars about property investment, the digital age ensures that interactions are efficient, timely, and often immediate.

7. Globalisation of the Property Market

While local nuances and regulations will always play a role, the property market has undeniably become more global. International property platforms showcase listings from around the world, making it easier for investors to diversify their portfolios across borders. 

The world has shrunk, and the dream of owning a villa in Spain or a condo in New York is more attainable and navigable than ever.


The internet, in its vastness and capability, has irrevocably changed the landscape of the property world. It’s streamlined processes, amplified exposure, and democratised information. 

As technology continues to evolve, it will be fascinating to witness the further evolution of property in the digital age. The brick-and-mortar world of property now thrives in bytes and pixels, making the dream of finding the perfect home or investment just a click away.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Most Popular

To Top