Summertime means kids are out of school and looking for things to do, and parents are looking for ways to keep them busy so they can get their work done. One summer activity growing in popularity across the country is the waterslide park, an entire waterpark built right inside your business! Here are six ways to increase summer sales by building a waterslide park at your business this year.
1) Know Where to Host
Before you get into construction, know exactly where you’re going to host your water park. Choose locations that are easy for customers to find and close enough to other attractions that families will visit your park after spending time at other nearby destinations. Make sure your location gets lots of sunshine all year round, so kids can enjoy splashing around all season long
2) Start Advertising Early
Summer doesn’t start until June 21, but it’s never too early to start advertising for your waterslide park. Start spreading your message early by getting on relevant email lists, blogging about your slide park business, and approaching other local businesses to partner with them or purchase ad space from them. You can also offer free tickets or discounts on opening day to encourage people to come back throughout summer.
3) Design slides based on current trends
Look at what others are doing for inspiration. Don’t try to reinvent waterslide just because you think you have a better design—and don’t follow trends because they’re trendy. If you can provide a quality product that will stand out from other attractions, visitors won’t care whether your slides are currently trendy or not. They’ll come back for more once they see how much fun they can have on them.
4) Add More Lifeguards
If there’s one thing we know about kids and water, it’s that they love to spend as much time as possible playing in it. Your waterslide park should include at least one lifeguard per ten people present to ensure they do so safely. Not only will those extra guards keep everyone safe, but their presence will also help you increase summer sales.
5) Get Children Excited Beforehand
Summer is one of the most popular times for people to visit waterslides. Unlike other types of parks, you want kids’ excitement levels at an all-time high before they enter your water park—if their energy wanes, you can bet they’ll never make it through hours in your facility. So ensure that kids are hyped up before they even enter your facility by booking an exhilarating DJ or magician for them outside.
6) Stock Up on Necessities
Nothing kills summer sales more than running out of necessities like water, towels, or sunscreen. You can’t make money if you don’t have any inventory on hand! Plan for your biggest days (e.g., July 4) and make sure you’re stocked up. Before the crowds arrive, please talk with your team about how they’ll handle potential shortages so that guests are always satisfied.
These were some of the coolest ideas to build a waterslide park and grow your business. It is not just a fun activity to contribute towards fun and entertainment, but also a lucrative idea to have a growing business.
Passionate Writer, Blogger and Amazon Affiliate Expert since 2014.