How to Start Your Own Interior Home Design Business

How to Start Your Own Interior Home Design Business

Do you keep up with all of the latest interior design trends? Do you know a sconce from a settee?

If so, you might be thinking about opening your own interior design business. As a designer, you’ll work with homeowners to create new looks for their home decor, focusing on color, furniture, accessories, and lighting.

However, before you launch your own business, there are a few things you need to know. To learn more, keep reading to find our top tips for starting your own interior home design business. Moreover, Commodore Homes can also be of great help in this regard.

Determine What Makes Your Interior Design Business Unique

Before launching your home decor business, think about what makes your business unique. Since this industry has a lot of competition, you need a USP, or unique selling proposition, which will convince customers to choose your services.

This could be anything from your preferred design style to your expertise. Whatever it is, make sure you clearly outline it in your advertising, so customers know what makes your business different.

Create a Digital Marketing Strategy

Next, it’s time to promote your business by developing a digital marketing strategy. You’ll want to start with an SEO-optimized website, showcasing your gorgeous styling abilities.

A social media presence is helpful too, as you can use it to run ad campaigns and connect with customers. We recommend a particular focus on Instagram, since interior design is such a visual thing.

You can also run digital ads, which can help you reach your ideal demographic quickly.

Stay Organized

Running your own business, you might quickly find yourself overwhelmed with fabric samples, materials, and accessories! While some designers only purchase goods when they’re needed, others like to keep their own inventory of home design products.

If you do keep your own inventory, come up with a storage and organization system, so it’s always easy to find what you need.

You might find that pallet rack uprights can be helpful for this, as can large, clear storage containers.


To grow your business, you’ll want to network as much as possible! Advertise on local business directories, attend trade shows, and connect with homeowners in your area who might be thinking of renovating or updating their homes.

Remember that word of mouth is also a powerful marketing tool, so consider offering a special incentive to anyone who you meet that refers your business to someone else.

Build a Successful Interior Home Design Business With These Tips

Are you ready to launch your interior home design company? If so, these tips should help you get started.

Keep in mind that it may take some time for your business to get going, so patience is a virtue. But if you keep working on your marketing, delivering consistently amazing results, and following the latest trends, then you’re sure to create a successful business.

If you love fashion, design, and color, we’re sure your business will soon be booming! Starting a brand new business can be overwhelming and stressful, but by following the steps above, you can have much more peace of mind knowing that you will have a solid base to build off of. The interior home design industry is filled to the brim with opportunities. To learn more about the initial phases of starting your own business, read this detailed guide that can help you understand important aspects to consider when you first begin.

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