How to use Social Media to Promote your Business
According to the 2021 Edelman Trust Barometer, while there has been an increasing distrust in government and the media, commerce is an entity in which people have a 61% degree of trust. The public is turning to businesses for insights and information, and there is no better place to provide that knowledge than on social media platforms.
Let’s picture it: you have started your business and you are working hard to let it get the exposure that would elevate your sales and turn your visitors into customers. A fundamental question always lingers in your mind: what should I do to enrich my business and to be a deep influence in the marketplace?
No matter with how much planning you have started your business, you are sometimes still lost, anxious about your business’s brand awareness and what strategies you need to employ in order to be big enough in the desired industry. Sometimes you need the help of professionals from Placewise to ensure you are on the right path.
If you aren’t using social media in your digital marketing strategy, you are passing up an opportunity to reach over half of the world’s population in a quick, affordable, and productive way. It doesn’t matter what industry your company operates in; social media provides an excellent opportunity to position your company as a trusted go-to source for knowledge on topics relevant to your industry.
We never know what wonders our business may do, therefore here are some tips on how to use some of the well known social media sites to promote your business:
Promoting business on Facebook: Social media, particularly Facebook, should be utilized by every business. Facebook has several tools that everyone may and should take advantage of, ranging from its powerful advertising possibilities to Facebook communities. Building a strong Facebook presence will assist you in engaging potential clients and growing your company.
The application is beneficial because Facebook generates an extraordinarily high return on investment in terms of marketing. To put it another way, it is completely worthwhile.
Here are some of the ways you can promote your business on Facebook for free:
Make a brand page – nowadays people use Facebook as a search engine. Bring this strategy to your advantage and create a Facebook page for free.
Join Facebook groups according to your own business niche – joining Facebook communities will help you get more clarity in your business. Chances are that you may even end up meeting new people who can give you life-changing business ideas.
Interact with your followers with Facebook Live – Use this free tool to interact with more followers and potential customers. Engagement with the community does wonders!
Promoting business on Instagram: Every month, more than one billion individuals log on to Instagram, with around 90% of them following at least one business account.
In a little more than a decade, Instagram has evolved from a picture tool to a hive of business. In Instagram Live broadcasts, brands can make money by holding fundraisers, opening shops from their profiles, and allowing users to book reservations directly from their profiles. Updates to the app, including the addition of new business tools, features, and suggestions, have become almost weekly.
Here is how you can use Instagram to promote your business:
Create a business account – By creating a business profile you will be able to track your own progress as a brand. And you can lead your future initiatives according to Instagram metrics.
Carefully observe your Instagram insights – Instagram has an option of showing complete weekly and monthly insights of your business page. Use it as a tool to observe your target audience and design your campaign according to the visitors you have on your page.
Contact Instagram influencers for business collaborations – One of the most efficient ways to promote your business is to get in touch with Instagram influencers who can promote your services and products to their audience.
Although this is a very effective marketing strategy but make sure you never fall into the pit of online traps. Fraudsters are everywhere and you have to be cautious in order to protect your business. You can use Nuwber in case you find a potential influencer’s behavior suspicious. Just type their name, hit enter and see what information comes up. That way you’ll make sure they haven’t lied about themselves and they can be trusted.
Promoting business on LinkedIn: LinkedIn has more than 722 million members in more than 200 countries around the world. According to Statista, 27% of adults in the United States use LinkedIn. Furthermore, according to Business Insider’s Digital Trust Report, LinkedIn is the most trusted platform for the third year in a row, surpassing Twitter and Facebook.
LinkedIn is not only for job searchers and marketers, but also for anyone interested in connecting with other business owners and potential clients. The website gives you the ability to establish yourself in your sector and tailor your content and adverts to individuals who are most likely to be interested in what you have to say.
It is also possible to generate more leads with the help of LinkedIn marketing solutions. According to the corporation, LinkedIn generates 80 percent of business-to-business (B2B) leads, and the social media platform contributes 46 percent of all social media traffic to company websites.
LinkedIn tools you can use for promoting your business are:
Display showcase pages – If you wish to provide more information about a certain business segment or department of your firm, the showcase pages on LinkedIn enable you to do so.
Join LinkedIn groups: These groups can assist you in finding like-minded professionals or people in your sector who have similar aims. They can be an excellent tool for connecting with people in your immediate vicinity or within a certain demographic. Participate in group activities and consider forming your own group.
Conclusion: There are tons of social media platforms that can help you promote your business in different ways. The sites mentioned in the article are the most efficient to run a promotional campaign for your business and the tools are easy to use even if you have no knowledge of them at all. These sites work simply the best when it comes to social media marketing and promotional phases for businesses.
Passionate Writer, Blogger and Amazon Affiliate Expert since 2014.