How To Utilize Account-Based Marketing for Small Businesses?
If you are searching for a cost-effective marketing strategy for your start-up, this article might be helpful for your business. An account based marketing strategy is a practical and inexpensive way to take your business to newer heights.
The marketing strategy helps to achieve your sales goals within a tight budget. In the competitive online business world, account-based marketing or ABM comes as a blessing in disguise to fuel the growth and business development of small companies.
Here are some tips which can help small-scale organizations to leverage ABM tools for maximizing profits.
Identify and Outline your Business Goals
The first step to implementing a successful account-based marketing strategy is to picture your business goals and long-term objectives.
It is essential to utilize the right resources, energy, time, and money to identify and connect with the right customers for your brand.
For this, you need to create a target account profile based on your industry, geographic locations, company size, annual turnover, and purchasing and selling ideas.
You must analyse and narrow down only on those clients, which will give a lifetime commitment and consistent flow of revenue.
Get your Sales and Marketing Team On-board
It is imperative to align your sales and marketing team to work together for an effective marketing strategy.
Your marketing team can help the sales department identify and connect with prospective clients.
The sales team can then concentrate on building personalized relationships with customers by offering customized business deals. It can increase the rate of the sales process and help generate leads.
Use Retargeting Marketing Campaigns
Once you know your final audience, you can concentrate on marketing campaigns to push them to sign the deal.
You can use social media platforms and emails to connect with them on a personal level. You can inspire your potential customers with engaging videos and ads to capture their attention.
According to statistics, 54 percent of consumers wish to watch more video content from a brand or business they support.
You can send them targeted emails with discounted products for signing up. You can display engaging ads on social media accounts like Facebook, Twitter, and YouTube.
These can include a compelling call to action that can help to seal deals at a faster pace.
You can use premium quality website tracking software to identify user behaviour and preferences. It helps to customize and deliver the correct information to the right audience.
You can use remarketing strategy with a tracking cookie installed in the user’s browser. It notifies the marketing team about content that users view and shows them relevant ads.
Maintain a Loyal Customer Base
It is essential to keep your existing customers happy to ensure a steady flow of income. You can send them personalized gifts and discount vouchers for a new product launch.
A customized gift will not only make them happy but ensure their loyalty towards your company on a long-term basis.
You must ensure that your sales and marketing team are on the same page regarding customer engagement and retention.
Final Thoughts
As a start-up company, you will have a limited number of resources for running your business. Hence, it is essential to effectively use your time and money to market your company and generate leads.
An ABM marketing tool will help to optimize your resources and get deals within a tight budget.
