Making a SWOT Analysis Deck for Strategic Planning of Your Business

Making a SWOT Analysis Deck for Strategic Planning of Your Business

SWOT analysis helps to determine the strengths, weaknesses, opportunities, and threats of your business and helps in addressing them. It gives your business a new perspective to analyze your weak areas and improvise on the same.

Importance of a SWOT Template into Your Presentation

If you oversee the SWOT analysis for your company, then you need to have all your facts and information in place. Based on your analysis the business can rely on improving its position in the market, come up with promotional campaigns and even introduce a new product into the market.

If you are making a presentation, then you can choose the SWOT analysis template that is readily available at This template comes with your standard SWOT matrix combined with placeholders that can be used to customize or edit your content.

SWOT analysis is essential for every business as it helps you to address both the internal factors (strength and weaknesses) as well as the external factors (opportunities and threats). It is like a self-analysis tool that can help improve the potential of your organization.

Creating a Proper SWOT Analysis in Your Slide

When it comes to creating an impact on your audience, a SWOT analysis can quickly summarize the overall potential of your business. The only thing is how well you incorporate this into your deck. Let us see how to prepare a SWOT analysis when using the analysis template:

  • Use the 4 quadrants in the template to jot down the SWOT
  • Understand for what you are doing the SWOT analysis for
  • Analysis of each section carefully based on facts before using them in your slide

If you already have a wireframe of your SWOT, then you can elaborate on them into these templates

When you are talking about the strengths of your topic, you need to include:

  • Where your business is currently doing well
  • How well is it being received?
  • How effective is the process?
  • Where does your business stand with the competitors?

Your business strengths can also include financial aspects, resources, and operational strengths

On the weakness part, you need to include:

  • What are the roadblocks your business is facing to achieve its objectives?
  • What are the resources that are lacking?
  • What products are not contributing to the improvement of sales?
  • Costs that are being incurred

Now that you are done with listing out the internal factors, you now need to focus on the external ones as well.

When writing on the opportunities, ensure to mention:

  • What are the trends that are likely to engage customers in looking into your business?
  • What are the promotional strategies that can be effective in reeling in more profits?
  • What would be the marketing strategy that your business would need to add to attract prospects?

You can prepare the opportunities quadrant side by side with the weakness’ quadrant.

Last, but not least, the threat quadrant should include:

  • Who are the competitors for your business?
  • What is hindering your business to reach its goals?
  • Are they any rules or restrictions preventing your business from reaching its goals?


SWOT analysis is a great tool to evaluate your business performance. It brings into light certain aspects which might otherwise have been forgotten or missed by people.

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