A QR code poll can help your company expand these benefits by collecting feedback on actual experiences in the real world, allowing you to collect thoughts and feedback on the go.
A QR code (short for Quick Response Code) is a square-shaped barcode that is widely found in printed advertisements, product packaging, and invoices. When you scan it with your smartphone, it usually launches an app or a web page.
QR codes were first introduced in Japan in 1994 to track the production process. Because of their simple functionality and the variety of ways they can be utilised, QR codes have risen enormously and broadened their influence to practically every industry since then.
They’re now utilised to share customer satisfaction surveys, add friends on social media, make purchases, and a lot more.
Why should you use a QR code?
Because today’s mobile phones don’t require a particular scanner programme to identify the code, QR code surveys apps are becoming increasingly popular. Without the use of a scanner app, the newest iOS and Android gadgets can scan and decode QR codes.
QR codes are commonly used to make payments all around the world. People’s familiarity with QR codes is at an all-time high, making this medium a particularly valuable tool for conducting surveys.
If you run real store locations, your QR code feedback form can be printed on receipts. Customers can give feedback on their experience by simply scanning the code with their phone camera.
You can include a QR code survey in your presentations if your job requires you to give presentations at conferences and you want to obtain feedback from the audience. Viewers can quickly read the code and give you feedback in real-time.
As a result, QR code surveys allow you to get feedback from customers at previously difficult-to-measure touchpoints.
Applicable scenarios for QR code feedback
A QR code review is a great way to get real-world feedback on your product or service. It’s a good substitute for online follow-ups, which require access to clients’ personal information.
To get quality feedback from in-person transactions and events, use QR survey codes. QR codes can be used for a variety of survey types, including CES, CSAT, NPS, and others.
Customers don’t have to go through the hassle of registering, filling out the information, or signing in to submit feedback thanks to QR codes’ ease. All they have to do is scan a QR code and fill out a provided template, which not only makes it easy for customers to utilise QR codes but also encourages consumers who previously refused to submit feedback to do so.
QR codes are effective for providing feedback.
For three months, a shipping service provider employed receipt-based online surveys to assess its clients’ retail experience. Customers were referred to an online feedback survey via a URL at the bottom of the receipt for this receipt-based survey. Even though the survey was streamlined and brief, many clients refused to click on the URL, resulting in a low response rate for the client.
This client switched to using a QR code instead of a URL in its customer receipts after noticing a low response rate. The response rate began to rise, and the client found that the consumer response rate for surveys had more than tripled by the end of the campaign.
The URL was added to the page that the QR code directed to, and the client noticed that the number of people who manually typed the URL grew dramatically.
E-commerce businesses can include a QR code in their logos, emails, or messages to collect feedback from customers who are thousands of miles away. Customers are generally always willing to submit feedback on a quick option like a QR code survey since the input they receive shortly after their connection with your venture is fresh and truthful.
A QR code on the bill can direct consumers to a different survey where they may rate the quality of the staff’s service as well as the food or beverages they were served. This might be a simple visual poll to gauge client satisfaction with the overall services of the restaurant or cafe.
By allowing you to manage a smooth-running business with a satisfied and loyal customer base, QR code survey apps let you improve your services and expand your reach rationally with client feedback data.