Do you ever get the feeling that your marketing efforts are falling flat? Do customers seem to drop off after initial visits? Are conversions non-existent? If this is the case, then you could be missing out on a whole new world of potential customers—remarketing.
Remarketing is an effective way to re-engage with those who have already expressed interest in what you have to offer and convert them into paying customers. Pay-Per-Click (PPC) remarketing is one of the best ways to do so. Thankfully, there are digital marketing agencies like Nth Degree in Sydney, which specialises in PPC.
What Exactly Is PPC Remarketing?
Pay-Per-Click remarketing, also known as retargeting, involves advertising directly to users who’ve previously visited your website or interacted with your brand. When a user visits your site, a cookie is placed in their browser, and this information is gathered by the PPC platform you’re using. This makes it possible to target ads directly to those users who already know about your brand and have shown some level of interest.
Advantages of Remarketing
Remarketing takes advantage of the fact that people often need to see something multiple times before they’re ready to make a purchase. By targeting these potential customers with relevant ads, you can increase the likelihood that they’ll take action and convert into paying customers. There are several other advantages to using PPC remarketing.
- Cost-effective – Since you’re only targeting users who have already shown an interest in your brand, you can save money by not wasting clicks on those who are unlikely to convert.
- Increased visibility – Remarketing allows for increased visibility of your ads as potential customers see them multiple times and become more familiar with your brand.
- More control – You can customise the messaging of remarketing ads to drive specific actions from users, such as signing up for a newsletter or downloading an app.
How to Set Up PPC Remarketing
Setting up PPC remarketing is relatively simple and straightforward, especially if you have help from PPC Experts, but there are still some key points that you should consider before getting started:
- Choose a platform – There are many PPC platforms to choose from, so it’s important to select the one that best suits your needs.
- Set up tracking – You’ll need to set up tracking using either a third-party tool or the platform’s own tracking code. This will allow you to track user data and target them with relevant ads.
- Create targeted campaigns – Once you have everything in place, you can start creating remarketing campaigns tailored to different audiences.
Tips for Crafting Effective Remarketing Ads
Once you have your campaign set up, it’s time to craft effective ads that will help drive conversions and maximise ROI. Here are some tips for creating successful PPC remarketing campaigns:
- Keep it relevant – Make sure the message of your ads is relevant to the user’s interests and experience with your brand.
- Personalise where possible – Personalising ads can help you target users in a more effective way. For example, if someone has already purchased from you, offering them a discount on their next purchase is a great way to get them to buy again.
- Monitor performance closely – Remarketing campaigns should be constantly monitored so that you can modify or adjust as needed. This will ensure your campaigns are always delivering optimum results.
Remarketing with PPC is an effective way to re-engage with customers who have already expressed interest in your brand and convert them into paying customers. By following the tips outlined above, you can create targeted campaigns that drive conversions and maximise ROI.
Don’t waste any more time waiting for potential customers to come to you—start using PPC remarketing today and watch your business grow!
Passionate Writer, Blogger and Amazon Affiliate Expert since 2014.