Shopify vs. Shopify Plus (2023) — What’s the Difference

When it comes to setting up an online store, two popular options are Shopify and Shopify Plus. Both are powerful e-commerce platforms, but they’re designed for different types of businesses. In this article, we’ll take a closer look at the differences between the two, and help you decide which one is the best fit for your business.

To begin, let’s take a look at Shopify. ​​With Shopify, you don’t have to be tech-savvy to create a killer website. The platform’s interface is a dream to navigate, and you can easily customize your site to make it your own. Plus, it’s a one-stop shop for managing your inventory, processing payments, and keeping track of your sales and customer data. No more juggling multiple tools and systems; Shopify has got you covered!

You’ll be happy to hear about one of its major perks: scalability! Whether you’re just starting out or looking to take your business to the next level, Shopify has your back.

With Shopify, you can start small with a basic plan and upgrade as your business grows. It’s the perfect platform for businesses that want to scale up over time. And the best part? You can easily add new features and functionality to your store with many apps and plugins available in the Shopify App Store. So as your business grows, your store can grow with it!

Shopify Plus is the upgraded version of regular Shopify, geared towards bigger businesses and high-volume sellers. It’s got all the regular Shopify features plus some extra bells and whistles to make running your business a breeze and help you grow even more. Think of it like the fancy, high-end model of Shopify. It’s pricier, but you get some sweet bonuses for that extra cash, like lower fees and exclusive features you can’t get on the regular plan.


Shopify has a more affordable monthly pricing plan, starting at $29. On the other hand, Shopify Plus is geared towards high-volume merchants and starts at $2,000 per month. Of course, with a higher price point comes more advanced features and customization options.


Both Shopify and Shopify Plus offer a wide range of features for building and managing an online store, such as customizable store design, payment processing, shipping and taxes, and more. However, Shopify Plus takes it to the next level with advanced features like launch pads, customer accounts, and high-volume checkout.

Ease of Use

Shopify is user-friendly and perfect for small businesses just starting out. It’s easy to navigate and has a simple drag-and-drop builder for creating your online store. Shopify Plus is a bit more complex, but it offers many more customization options. With Shopify Plus, you can customize your website and store more easily, including adding custom scripts and code. Shopify Plus might be the way to go if you’re tech-savvy and want a platform that can grow with your business. 


Both Shopify and Shopify Plus are built to handle high traffic and sales volumes, but Shopify Plus is better equipped to handle the big stuff. It offers dedicated support and a high level of security and reliability, making it the ideal choice for large and high-volume merchants.


Shopify offers 24/7 support, a vast knowledge base, and a thriving community of users who can help you with any questions you may have. Shopify Plus also provides 24/7 support, but with a dedicated account manager who is available to assist with any problems you encounter.


Shopify and Shopify Plus have a wide range of integrations and plugins, including popular apps and tools like shipping providers, payment gateways, and marketing tools. However, Shopify Plus offers more integration options and the ability to build custom integrations. Shopify Plus users get the hookup with more advanced APIs so that you can add all sorts of custom apps to your store, like gift cards, wholesale options, and more. And if you’re feeling extra tech-savvy, you can even build your own apps. Basically, you’ve got all the customization options you need to make your store your own.


Both Shopify and Shopify Plus take security seriously, offering data encryption and backups to keep your store and customer information safe. Shopify Plus takes it a step further with advanced security features and measures, making it the more secure option for high-volume merchants.


In short, both Shopify and Shopify Plus are killer options for setting up an online store. It just depends on what your business needs. If you’re a small business or just starting out, Shopify is a great pick with its budget-friendly pricing and easy-to-use interface. But if you’re a big-shot or high-volume merchant, Shopify Plus is the way to go with its advanced features, top-notch security, and top-notch support.

So, you’re thinking of leveling up to Shopify Plus? Good move. As the world’s leading Shopify development company, our team is pumped to work with this amazing platform. If you want to build a seriously impressive e-commerce platform, hit us up at vtlabs for a free consultation!

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