Six Career Options to Explore in Communication

With the rise of digital media, the means of information have evolved, and we have more ways to receive and consume data today than ever. This has increased the demand for professionals who can communicate effectively with diverse audiences. So, no matter what industry you pick, it is likely that employers will prefer candidates with strong communication skills over those who offer technical know-how.

With a degree in communication, you can gain the skills necessary to communicate with others, understand the impact of communication technologies, create engaging messages and deliver them effectively.

These are one of the many reasons why communication degrees are becoming popular due to their versatility and broader public demand. These degrees cover various topics, such as writing, public speaking, media, marketing, etc. In addition, it equips students with the skills to understand how to interact with different groups and utilize various forms of media to reach their goals.

What about the scope? A degree in communication can open up a lot of doors for you. It can help you develop writing, speaking, broadcasting, and more skills that can be used in various professional settings. Ultimately, it’s an excellent investment for your future. If you’re passionate about building a career in communications, then a master of communication management online degree could be a great choice.

Whether you’re a seasoned professional or just starting in the workforce, there are plenty of opportunities for those with a communication degree. This blog post will look at the seven most in-demand careers for communication degree holders, so you can decide which one is right for you.

Read on to learn more about how a degree in communication can lead to success.

Market Demand for Media and Communication Professionals

The media and communication industry is expected to grow exponentially in the next decade. According to the Bureau of Labor Statistics, employment in media and communication occupations is estimated to grow 6 percent from 2021 to 2031, faster than the average for all other occupations.

Job prospects in the media and communication industry are expected to be plentiful in the coming years. As a result, professionals with a degree in media and communication will have a range of opportunities available to them. With the right education and experience, these professionals can succeed in the industry.

Seven Career Options to Explore in Communication

1.   Public Relations Specialist

Public Relations is a great career option for communication degree holders. The job description includes creating and maintaining a favorable public image for the clients or employers. They use press releases, social media, and other forms of communication to ensure that their client’s message is seen and heard by the public.

Public relations specialists must have excellent written and verbal communication skills and critical thinking ability to solve problems.

The demand for public relations specialists is rising as organizations increasingly rely on communication to communicate. According to the Bureau of Labor Statistics, the median annual salary for Public Relations Specialists was $62,800 in May 2021. However, this salary can vary depending on geographic location and experience level.

2.   Event Planner

Event planners are in high demand in the field of communication. They are responsible for planning and organizing various events, ranging from large-scale conferences to intimate private parties. They must be able to handle multiple tasks, coordinate resources, and manage both vendors and budgets. Communication is the key for event planners as they collaborate with many people to accomplish the job.

Regarding event planning salaries, the range can vary depending on experience and location. According to the Bureau of Labor Statistics, the median salary for event planners is $50,980 per year. Additionally, those who are self-employed or work as independent contractors can set their fees depending on the job.

3.   Fundraisers

To succeed as a fundraiser, one must possess strong communication skills and understand how best to target donors to solicit donations. In addition, they must be creative with their fundraising approaches while understanding that they are responsible for their organization’s financial goals. Fundraisers must also be comfortable with public speaking as they may need to present their plans or give presentations about their cause at conferences or events.

The salary for fundraisers varies depending on the size of the organization and experience in the field. According to Glassdoor, the average annual wage for fundraisers is $ 89,889. In addition, job growth for this position is expected to grow by 11 percent from 2021 to 2031.

4.   Advertising Account Executive

An advertising account executive’s job is to be the medium of communication between the client and the creative team. For this job, the individual must possess excellent communication and organizational skills. They must be able to negotiate and collaborate with clients, deliver client requirements to the creative team, coordinate campaigns, and ensure deadlines are met. Additionally, they must be updated on the latest industry trends to create effective campaigns.

According to Glassdoor, the average annual salary of an advertising account executive is $59,343.

5.   Market Research Analyst

If you’re interested in the communication field and have an analytical mind, consider a career as a market research analyst. They are responsible for understanding consumer behavior and preferences as their research greatly impacts product development, marketing strategies, and other business decisions.

These professionals collect and analyze data through surveys, focus groups, and interviews and then use their findings to create reports that advise companies on their target market. In addition, they typically work with marketing teams, product developers, and other decision-makers to ensure the research is used correctly. The average annual pay of a market research analyst is $65,386, according to Glassdoor.

6.   Media Planner

Lastly, a communication degree can land you a prosperous career as a media planner. A media planner’s job is to understand their client’s goals and develop a strategy that will bring positive results. They must be able to analyze data and trends to create an effective plan that will get the message out. Additionally, they must stay up to date on the latest technology and industry trends to understand the changing landscape of media platforms. According to Glassdoor, the average annual salary of a media planner is $71,346.


Communication degrees offer a broad range of career options to explore. Whether you pursue public relations, event planning, fundraising, advertising, media planning, or market research, there are plenty of communication opportunities. With the right degree and training, you can find a job that interests you. Start exploring these exciting career options today and begin your journey toward a successful career in communication.

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