The online gaming industry boomed during the COVID-19 pandemic. A 2021 report predicted a revenue increase from $64.13 billion to $72.02 billion for the global online market between 2020 and 2021. As the industry grew, it partnered with data companies to bring in Machine Learning (ML) and Artificial Intelligence (AI), which have since revolutionized the field.
So far, AI has proven instrumental in solving security breaches, improving customer satisfaction, and enhancing gameplay. You can learn more about AI gambling and how artificial intelligence is helping casinos reduce problem gaming on Gamble Online. Let’s review the impact of AI on online gambling.
1. Personalized Gameplay
Online casino have incorporated AI software into most of their services, including account creation. From the moment a new player creates an account, Machine Learning keeps track of their favorite games and how much they play them. Casinos then use the data collected to interact with the players directly. Players are emailed about special promotions, daily events, and games that appeal to them. These unique offers are based on the player’s activity and help personalize their experience.
2. Reduced Cheating and Fraud
One of the top concerns for players using an online gambling site is how their data and funds are protected. AI software uses computer programming to monitor daily activities and transactions conducted through online gambling sites. If something suspicious is spotted, AI flags and tags it for inspection. These inspections have proven monumentally useful in catching bots and hack attempts.
AI, thus, plays a big role in rooting out and catching fraudsters, cheaters, and problem gamblers. This improved level of safety legitimizes the industry. It also creates a secure environment for the gambling site to conduct business and for players to enjoy their games.
3. More Loyalty Rewards and Bonuses
Online casinos often reward regular and successful players with bonuses and loyalty rewards. On some sites, players even get player points that pile up over time as they use the site more. These player points are redeemable and are usually issued by AI systems that track the success and regularity of a player. By identifying loyal players, AI helps the casino issue well-earned rewards that increase player loyalty. This helps encourage players to keep playing and creates a reliable user base for the gambling site.
4. Improved Customer Service
Popular and reputable gambling sites stand out through their exceptional customer service. Players will only return to an online site if their experience was positive and they got the help and feedback they needed in a timely manner. When a company has returned customers – thanks to exceptional customer services – it grows more profitable.
Online casinos understand this, which is why most of them have integrated AI software into their customer experience functions. For instance, most sites have automated chatbots where players can have their concerns resolved personally and conveniently. This system ensures players are happy while saving the site time and money it would have used to hire slower and less efficient agents.
5. Secure Financial Transactions
Secure, easy, and convenient payouts can really build an online casino’s reputation. Through SSL encryption software, AI software helps make all financial transactions within a site more secure. Essentially, the software automatically encrypts financial and personal data transfers during withdrawals and deposits, ensuring there are no gaps through which personal player data can be mined. This protects the players from cybercrime, their money from fraudsters, and the site from lawsuits.
6. Identifying Problem Gamblers
In addition to beefing up security from cybercriminals, AI software can also identify problem gamblers. The same protocols that root out fraudsters and cheaters can spot over-the-top transactions and present this data to the casino. It is then up to the casino how it deals with problem gamblers. Some may set automated daily, weekly, and monthly limits for these players to keep them from getting out of control. The approach will differ across sites, but AI is crucial in gathering this data.
7. Increased Betting Opportunities and Live Games
Traditional brick-and-mortar casinos might be limited in the number of betting opportunities they can offer because they use human dealers. AI technology expands the possibilities for online players since you can play as many games and rounds as you want as long as you have the right internet speeds and graphics. With all these factors in place, there is no limit to how much fun you can have on an online gambling site. Even better, AI has made it possible to enjoy your favorite games on your mobile device.
Live dealer games gained popularity during the COVID-19 pandemic because they allowed players to enjoy in-casino experiences without leaving their homes. Players could interact with other players and live dealers from anywhere in the world. AI was also very crucial to making this a reality.
AI has started a revolution in the online gambling world that is not slowing down any time soon. It has changed how people play online and improved customer experience and safety, making online gaming fun and reliable. It will be exciting to see the opportunities it presents to the industry in the coming years.
Passionate Writer, Blogger and Amazon Affiliate Expert since 2014.