One of the best investments that a company can make is content marketing. It can heighten the traffic that you receive on your website and bring in more quality leads. Thus, there is no surprise as to why so many organizations are whole-heartedly adopting this practice. In a survey conducted by the Content Marketing Institute, it was found that approximately ninety-two percent of the marketers say that their company looks at content as an asset. If that’s the situation, marketers should ensure that they are doing everything possible to maximize the return on investment from their content marketing efforts. But does anything come easy? There are challenges. It is a brimming market, and you are susceptible to making mistakes or missing opportunities. To achieve the most optimal results, marketers need to get it right. So, here we have come up with a list of mistakes that marketers commonly make. You can take note of these mistakes and try your best to avoid them.
Trying to do it all by yourself.
In all honesty, if anything, taking it all on you is a cardinal sin. There are so many people in the business who try to do everything by themselves. Instead, it would help if you let every person focus their energies on doing something they are best at. Of course, we understand that you may not have the resources (read money) to hire content managers and writers, but everyone starts from somewhere. You know it, only a few years ago, the industry pros might have been where you are today, and believe it or not, they, too, learned it the hard way. ‘Being a one-man show is the biggest cause of failure in all businesses,’ comments Martha, an educator who offers assignment help Melbourne services.
Doing it half-heartedly
Another big mistake, which is the root of all evil, is not committing entirely to a cause. The fact of the matter is there is not much glamour or show in content marketing. It is grueling and indeed a prolonged process. Consequently, a lot of businesses do it half-heartedly. But, the truth is, you cannot force content marketing into a business. It is a strategy that must be gradually penetrated into all the pores of the organization. For your content marketing to bear fruits, you need to have a passionate team that won’t give up on your easily and will choose their battles wisely. Furthermore, they do things consistently, day after day, week after week, and year after year.
Not producing enough content.
There are several stages involved in the buying process. Thus, it is vital that, as a marketer, you attend to all of these stages when you create content.
For instance, if you focus solely on yielding educational content, trying to appeal to the people in the awareness stage, you may miss out on nurturing buyers from down the purchasing process.
As a marketer, your role is to produce good content for every step of the sales funnel,’ advises Janice, an educator who works with a platform where you can buy assignment online.
Of course, you cannot overlook the educational blog posts as they are quintessential for awareness, but it is equally important to produce content, such as eBooks and case studies, which are vital for the later stages of the sales funnel.
Content equals to blog posts.
We all know and believe – Content is King. It is an old saying and holds relevant to date, but another dimension must be added to this saying to keep up with the current times. Your content should have variety.
Approximately sixty percent of the marketers produce about one piece of content every day, but this includes image-based content, audio content, and, of course, the written content.
Online content includes:
- Short rants
- How-To Guides
- Short-form videos (e.g. Vine)
- Case Studies
- Longer form videos (e.g. YouTube)
- Photographic images
- Social media posts
‘As a content manager, when you create content, you should go beyond the blog posts. You need to think about what kind of content appeals to your audience, and then play to their strength in terms of content creation,’ advises Stephen, an online organic chemistry tutor.
Give attention to user-generated content.
Any content that users create is known as user-generated content. It is unpaid and comprises everything from reviews to pictures, videos, and blogs. Following a survey by Reevoo, seventy percent of people trust the images, which come from consumers over the images by brand. If you ignore this content, you are missing out on a huge opportunity to win your consumer’s trust. More so, this is a free form of outsourced content. So, this can indeed save you a lot of financial resources and time. You can start incorporating user-generated content and find out what inspires your audience to engage with your brand and produce content for you. You can use social media platforms, such as Instagram or Facebook, to execute this campaign.
So, these are the five most common content marketing mistakes that most marketers make. If you know of any such mistakes, let us know in the comments below.