The success of any SEO campaign depends on how well optimized your website is. It takes a skillful blend of SEO and SMO, which can help you be ahead of your competitors. Unfortunately, many websites don’t take advantage of proven SEO methods. They rely on poorly thought-out link-building strategies, which fall short after a few weeks or months when Google updates its algorithms. That’s why many businesses fail to keep up with today’s ever-changing internet landscape. In this post, the SEO company for Bend Oregon will detail some of the most important signs that your SEO company is killing your website.
Search engines are their primary focus.
SEOs primary aim is to expand your business, and one of the most popular ways of doing this is by helping prospects find you on search engines. That’s why, when it comes to SEO, your focus should always be – How can I generate leads and conversions? Not only how can I rank number 1 on Google? Why? Because there’s no point in ranking number 1 if you don’t increase your leads?
Search engines are the target audience for SEO agencies.
Visitors on your webpage expect to find quality and accurate information. The search engines want the same thing. So, when a website is loaded with keywords and backlinks, it can be unpleasant for users. When you sign up with an SEO agency, you expect them to include the best practices of content marketing, such as: Creating articles and blog posts that target the user intent instead of keywords only.
However, an SEO agency that only emphasizes optimization and backlinks not heeding on user experience will create content that reads as a robot wrote it. In turn, you can kiss your organic traffic goodbye.
Rather than earning links, they build links.
Link earning is most important. It enables you to build authority and popularity for your website so that other sites will want to build a relevant link to the site. Google frowns upon link building or paying for backlinks because it can lead to several problems, including spammy content.
If your SEO company concentrates more on link building than link earning, they might be taking you in the wrong direction.
They Guarantee #1 Ranking In Google In 3 to 6 Months
No SEO company on the planet can guarantee page one ranking on Google. If anyone promises to get your website number one on Google in a few months, tell them to take their stuff and leave. It can happen, but it will take some time, and your website should be optimized for organic ranking and search engine friendliness. Why? Because it takes time to build a loyal visitor base.
Spam emails were used by the SEO agency to contact you.
Today’s SEO world has become a dirty and murky place where spammers and black hat SEO companies rarely approach businesses through honest communication, mainly because most clients prefer organic traffic. As a result, they flood businesses with spam emails, hoping to trick them. The next time you receive an email from the “SEO Agency,” please remove it from your inbox or trash bin. Also, read on to know why they send spam emails.
On-Page, Off-Page, and Technical SEO are ignored by the SEO Company.
SEO has evolved over the years. Although backlinks and keywords still hold some significance, they are not as powerful as they used to be. Technical SEO, on-page optimization, and user experience are the most important aspects of SEO today. A good agency will always consider all these factors before starting work.
There is secrecy surrounding your SEO company’s methods.
You have the right to know what type of SEO your firm uses. Whether it is an agency that has just started working for your business or an established veteran with a track record of results, the agency fronting your campaign should be able to explain in detail what they do when it comes to SEO. If the agency is secretive about its approach, be wary of them.
Your website receives little organic traffic.
Organic traffic to your website is one of the parameters that you should pay attention to, test whether an SEO agency is worth the money. If your SEO agency is doing an excellent job with your campaign, you should expect a steady increase in organic traffic. If this is not happening, you can rest assured that something is off with your campaign.
Client Support Isn’t Prompt.
An SEO agency with a reputation to keep will provide prompt client support. They are always available to answer questions and solve issues with your campaign. If they don’t respond or resolve your issues in a timely fashion, that’s a clear sign that you should look for another agency.
The SEO Company Builds Low-Quality Links
Businesses get scammed by their trusted SEO agencies that provide poor-quality links, especially for business owners who do not know how to determine a good backlink from a bad one. With that said, it is advisable to stay away from SEO agencies that build links from their blog network.
They Request You to Link To Their site.
You’ve hired an SEO company to help you garner more traffic, visibility, and sales. But what seems strange is that they ask to link your site to one of their websites. Don’t allow this to happen. It’s your company, not theirs. If you want to link back to them, it should be on your terms because this is about you and how you see your business.
SEO is an ever-evolving industry, and if you’re not keeping up with the latest changes, your website will suffer. Please make sure you partner with an SEO company that takes a holistic approach to SEO and is transparent about its methods. Otherwise, you may be wasting your money on a campaign that’s not delivering results.
Passionate Writer, Blogger and Amazon Affiliate Expert since 2014.