What is local SEO and why does your company need it?
If you have a business or physical store and you don’t know what local SEO is, you will miss out on a golden opportunity to get more users.
In this article, you will learn what local SEO is and how to improve your Google My Business listing to better position your business for a local audience. For local seo, you can check many outlines of different SEO Companies and SEO long Island is one of them that provides the Local SEO.
What is local SEO?
Local SEO (Local Search Engine Optimization) focuses on providing relevant results to your current location-based search engine. Search Engine Optimization (SEO) services focus on providing relevant results to your current location-based search engine.
Several factors help target your local audience by getting better rankings in search engines.
This type of search is mainly done on Google, the most used search engine, although other local services like Bing Locations, Yelp, Apple Maps, etc. For places like Dindigul it will be very easy to bring the local site to top since the competitions will be low, but if you take any main cities then the competitions will be quiet tough.
In recent years, with the increasing use of smartphones when we are away from home, local SEO has gained a lot of power.
For example, if we are in Barcelona and we search for “Hamburger Bar Barcelona”, Google shows us the three most relevant and best hamburger locations for search queries. This field, made up of maps and three businesses, is called “Local Pack” (Local Snack Pack).
According to one study, 33% of user clicks go to local business results (local packages), and 40% organic results.
Ideally, you should improve our website to appear in both listings, local packages, and organic results you can hire San Diego SEO Company to improve your website rankings in the Top Search Engines.
You have noticed that the information displayed in these lists is different from the organic results. For example, we can see opening times, ratings, photos, etc. All of this information displayed on local packages comes from Google My Business.
What is Google My Business?
This is your company’s profile on Google. It used to be known as Google + Local, even Google+ Local.
Google My Business is critical to the business; it transmits information to various locations, including local package and Google Maps search results. The look you see most is the module in the top right of the desktop or the top of the mobile when we are on the search results page for a brand or business.
Local business profiles in Google My Business allow you to add a large amount of information about your business, such as company details, address, telephone, hours, events, photos, etc.
But there are some critical aspects of your Google My Business listing. It helps improve your business position, reviews, questions, and answers, in short, the customer experience with your business.
Ten keys to improving the local position
1- Find your website
You also include the name of your city and province. If your business is only in Barcelona, it’s a good idea to include the city in your page goals and list.
2- Local SEO strategy
It is recommended that before starting to fill in the meta titles and meta descriptions as well as the contents of the web page, pre-analyze the keywords. This previous task will allow you to find out which keywords are best for better local positioning.
3- Registration in local directories
It is also advisable to have your business presence in local directories or the same field. The fact that you are included in these directories will help you improve your search rankings as you may have added the business name, and at the same time, help your potential clients find your business or get help with San Diego Seo Expert. It is essential always to use and write contact information in the same way (same name, same address, and same telephone number that is available on your company’s website).
4- Create or claim your file in Google My Business
If your business doesn’t have a page in Google My Business, now is the time. If not, the competition will pass you by. Your business may have a Google My Business file, but it does not have an administrator, in which case you have to claim your file and give them access. They have to get it.
- Have a presence on Google Maps
As we have seen before, most searches on the Internet are from mobile phones, and the results are based on geographic location. Depending on the amount of business information and related content, Google Maps can highlight your business. Don’t forget that local businesses with a map appear at the top of Google’s organic results.
6- Review arrangements
Reviews are critical in Google My Business; they provide search engines with a lot of information about your product or service quality. The number of impressions you receive, the quality of comments, and the authority of self-review sites are also essential factors in local search rankings.
7- Arranging questions and answers
Don’t forget to answer the questions users ask in your Google My Business listings. Users want to be heard, and Google knows this, which is why Google places so much weight on users’ comments.
8- Photos in Google My Business
Google My Business Profiles with Images gives more confidence than profiles that they don’t. It’s important to upload new images of your products and services, but more importantly, your users must upload them.
9- Quality of backlinks
Backlinks from trusted pages with excellent domain authority help search engines help ensure your website is trustworthy. Links to local media as well as industry blogs and business associations always help improve search visibility.
10- Local SEO Posts
Google My Business also allows you to publish events, offers, entries, and more. With the call to action. These posts appear below your company listing.
The trend in consumer search is clear, so Google puts a lot of weight on mobile-first and local results. Statistics show that 57% of Internet traffic comes from mobile devices.
If you’re still wondering what local SEO is for, here are five reasons:
- Be at the forefront of Google
- Let users find you when they search the Internet
- Help the user find your business on Google Maps
- Improve branding and trust in your brand
- Attract new clients
And finally, and perhaps one of the most important steps, is measuring the data that Google My Business offers. As we have already mentioned on multiple occasions in our articles: “If you do not measure, analyze, and quantify, you will never know what steps to take to improve your goals. Will. ”
The statistics you’ll find in Google My Business will help you identify key improvement points and valuable insights, as well as identify new goals and make better decisions.