Why and How Should You Optimize for Voice Search
The latest technologies never cease to amaze us – and one of the latest ones includes voice searching. In case you are not familiar with this concept, here’s a short explanation: the latest versions of the most common apps and operation system of all the devices that surround us now come with the famous ASR technology.
What is Voice Search?
ASR (Automatic Speech Recognition) is the technology that allows devices to perform voice search. What this means is that you are now able to ask your phone/computer/speaker questions and it will interpret your question, as well as correctly answer it.
This feature is the preferred choice for many users, as sometimes speaking can be way more convenient than typing or spending your time looking for a relevant answer online. Voice search has become so reliable, that you can be sure that the answer given by your device when using voice search will be an accurate one.
As a business owner, of course you will have to keep up with the trends and technologies. For this reason, optimizing your sites and pages to work well with the latest technologies is a crucial and very important step that you have to take.
There are a few measures that you can take in order to keep your website and content optimized for voice search:
Create Voice-Search-Friendly Content
When creating content and adding it to your site, be aware of the words you are using. Think about the way you ask your phone or speaker something, and imagine that the device will look up keywords in order to find an answer. Therefore, you should write and structure the content in a way that will make it easier for search engines to find the answers as quickly as possible.
For example, as an essay writing service, you can structure the content and use various related keywords, to make the content as easy to find as possible. This way, if someone uses voice search to look for such a service, the engines will quickly show them results such as “Essayontime” or other services, simply because tags, keywords and metadata have been correctly used.
Analyze and Optimize Your Website
As strange as it might sound, it is also very important that you take a good look at your website speed score and try to optimize it as well as possible. This is because a slow loading website will often times exclude it from the voice search processes.
You can use free site speed testing tools such as the Google PageSpeed Insights one, with the help of which you will get a quick and complex analysis of your website.
It will also advise you on how the loading speed can be improved, as well as all the actions that can be taken in order to overall optimize the site.
Add Conversational Keywords to Your Content
When using voice search, the most common approach is to ask conversational questions. For example, if you want to use your virtual assistant from your phone, you will not say “phone, weather”, but instead you will ask something like “Hey Google, what’s the weather forecast for today?”. Based on this fact, you should sprinkle as many conversational words and phrases into your content as possible.
The capacity of understanding conversational speech is a main characteristic of the automatic speech recognition query, and it is important that we understand and take advantage of this.
Create a FAQs Page
This is also related to the structure and keywords used throughout your content, but, if possible, you should create a Frequently Asked Questions section on your website. Not only will this have shorter and straightforward answers to the most common questions people might have, but it will also help and improve your SEO (Search Engine Optimization) results significantly.
When people use voice search, they are most of the time looking for specific answers to very easy ‘how’ and ‘what’ types of questions. The ASR technology will find these answers easier than having to search through long pieces of text.
Including one of these sections will, for sure, help you raise your ranking.
Rosa Hemming is a blogger and professional content writing expert from the United States. She is keen on movies and serials. Her blog consists of lists of the best films divided by genre and for different moods. Find her on Twitter.